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You are here: Home / Archives for Local SEO

Are You Chasing ‘Fresh Content’ for Nothing? What Local Service Websites Really Need

Last Updated: March 3, 2026

Leer en español You’ve probably heard the phrase “Google loves fresh content.” And while there’s some truth to that, there’s also a lot of confusion, especially for local service businesses like plumbers, electricians, contractors, etc. Unfortunately, that confusion is being used to sell all kinds of unnecessary content updates and “SEO services” that don’t move […]

Are GBP Heatmaps (AKA Local Search Grids) Helpful Tools or Shiny Distractions?

Last Updated: March 3, 2026

Leer en Español When it comes to marketing your small business online, there’s no shortage of fancy tools promising to give you an edge. One of the more recent ones making the rounds is the Local Search Grid (or GBP Heatmaps), a tool designed to show how your Google Business Profile (GBP) ranks across different […]

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