Your goal for online marketing should be to get more money out of it than you put into it. Simple, right? Unfortunately, it doesn't always work out this way. See, you typically want to limit upfront expenses on your new online marketing so you can ensure you get a profitable return. However, when starting a new online marketing program, some business owners make mistakes early on that cause them to waste money instead of saving it. In this post, we'll highlight some of the most common ways … [Read more...] about 5 Ways You Waste Money on a New Online Marketing Team
Now that you've hired an online marketing team to help your small business, your work is done, right? Not quite. It's really tempting to want to hand your marketer the keys and never think about your website or Google again. However, that's not how it works. During the initial weeks and months of working with your online marketing team, you'll need to help out by providing them with lots of information about your business and even giving them access to your online listings (including … [Read more...] about Are You Trashing Your Online Marketing Without Knowing It?
It's amazing how much damage one, uninformed person can do. Whether it's unnecessarily delaying important work, canceling your online marketing services, or hiring a second SEO company because they weren't aware you had already hired one, the fallout can be serious. Why They Must Know About Your Online Marketing Team When you're showing a new employee the ropes, don't leave anything out. That includes your online marketing team. Whether you've hired a new office manager or anyone else who might … [Read more...] about Keep Everyone in the Loop About Your Online Marketing Team
At Prospect Genius, we've spent years and years perfecting our online advertising services and adapting them to meet Google's changing standards. We do this so we can provide the most effective advertising possible and produce satisfying results. However, our efforts can only take a client so far if that client is doing things that are inadvertently sabotaging their online advertising campaign and web presence. To keep your campaign successful, stay on Google's good side by avoiding these three … [Read more...] about Top 3 Behaviors That Will Hurt Your Web Presence
Thinking about expanding your Prospect Genius campaign in 2015? It's not uncommon for clients to want to take their campaigns to the next level after being with us for a certain amount of time and achieving a certain level of success. You want to see how far you can take your online advertising campaign, and we can't blame you! You should feel free to make upgrades and additions to your Prospect Genius campaign, but be careful: more does not always mean better. Here's what to do and what not to … [Read more...] about The Do's and Don'ts of Expanding Your Campaign
It's frustrating to hear that your plans to change your company name aren't as feasible as you thought. We get it. But online advertisers aren't just being uncooperative or lazy when they tell you that a company name change isn't as easy as just switching the header on your website. "Why," you ask, "in the age of high-speed everything, does it take so much time and effort to make a simple change? Isn’t the Internet supposed to make life easier?" The hard truth is that the Internet's blessing is … [Read more...] about Why Changing Your Company Name Isn't Easy