Local SEO isn't the only way to spread the good word about your business. Offering friendly, helpful customer service is a super-easy way to keep customers happy and strengthen word-of-mouth. After all, customers are much more likely to do repeat business with a company that provides superior customer service. So why not take this one step further and make your customer service efforts public? When you receive customer comments on social media, particularly Facebook, you can respond right there … [Read more...] about Why Customer Service and Facebook Are a Brilliant Match
Why Social Media for Small Businesses Is Essential
For businesses large and small, social media isn't optional anymore. It's essential. Does your business have a social media presence? If not, then you're missing out on a staggering number of benefits—benefits your competitors are probably enjoying as you read this. So, what are the benefits of social media for small businesses? How can you make the most of them? Keep reading to find out. Social Media Fosters Connection One of the biggest reasons for social media's rise has to do with how easily … [Read more...] about Why Social Media for Small Businesses Is Essential
Common Social Media Pitfalls to Be Aware Of
Today, in 2016, the importance of social media for local businesses has been well established. We all know it's a vital way for businesses to connect and engage with potential customers nearby. Ask any online advertiser, and they'll tell you the same thing. However, digital marketing strategist and author Roger Rogerson raises an incisive point: "Everyone is telling you to use social media – but who’s telling you to be careful?" In his recent article, "The Hidden Social Media Dangers for All … [Read more...] about Common Social Media Pitfalls to Be Aware Of
Take a Behind-the-Scenes Look at Prospect Genius
When you hear us talk about SEO and lead generation, do you feel like Charlie Brown listening to his teacher go, "Wah wah-wah wah wah"? If you're not someone who specializes in online advertising, it's perfectly understandable to feel confused—and, frankly, a little bored—about what it is we do. However, it's important to know a little bit about what goes on behind the scenes so you can appreciate exactly how our services are benefiting your web presence. Here's what you need to know. We Amplify … [Read more...] about Take a Behind-the-Scenes Look at Prospect Genius
Google Now Displays Tweets in Search Results
Earlier this year, Google announced that it had reached a deal with Twitter to display tweets in its search results. On May 19, the experts at Search Engine Land noticed that Google was finally executing its plan, as tweets began appearing prominently in a "new and more graphical way" on mobile search results. Desktop searches have not yet been affected, but Google promises that the change will extend to desktop in the near future. Having conducted several test search queries, Search Engine … [Read more...] about Google Now Displays Tweets in Search Results