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You are here: Home / Archives for template upgrade

11 Simple Ways to Customize Your Online Advertising Campaign

Last Updated: February 15, 2024

Our lead generation program allows you to be as involved as you want, an aspect that appeals to many of our clients. If you prefer to be hands off and let us take care of all the details, that’s great. However, there are many clients who like to be more interactive with their campaigns. By making their own contributions and adding touches of their unique personalities to their sites, they feel more invested in their campaigns and forge a stronger connection with their own customers.
easy button
Thankfully, it’s not only easy to add custom flourishes to your online advertising campaign—it’s also inexpensive.

DIY Freebies

These do-it-yourself options are free through the Client Portal.

  1. Add a photo gallery. Through the Client Portal, you can manage a photo gallery by uploading your own original photos. All you have to do is ask us to enable the photo gallery tab on your LeadTrax™ site, and then you can go to town! The gallery can focus on anything you want: recently completed work, before-and-after shots, items for sale, or even your team members. People love pictures, and having a photo gallery that showcases your talent or brand is a great way to take advantage of that.
  2. Add a “For Sale” tab. Operating the same way as the photo gallery, this tab allows you to upload your own pictures and captions for items that you’re selling (once we’ve enabled it on your site). This has been very popular with appliance repair companies that sell refurbished appliances. Take a look at the “For Sale” tab at A B Appliance Services, for example.
  3. Keep your own blog. Every new LeadTrax site comes with a fully functional blog just waiting to be filled with content. We write a couple of initial posts for you following your site launch, but after that, you can feel free to update your blog as much as you want. As long as you have a topic that your audience wants to read about, you can write your heart out. An up-to-date, informative blog proves to your prospects that you’re engaged and knowledgeable.

Complimentary Add-Ons

Our professionals will take care of these for you free of charge. Simply call or e-mail us with your specific requests, and we’ll do all the work!

  1. Add unique tabs for extra content. This is a great option for business owners who want to include a separate “About Us” page, but it can work for almost any extra content you wish to include. You can either submit your own, original content for us to add, or our professional writers can do the job for you. Take a look at the “About Us” page for Mary Ellen Flaherty & Brendan Flaherty Realtors as an example. You may also be inspired by Yocum Shutters and Blinds, who used this tab to showcase their “Best of West Chester” award.
  2. Add custom e-mail/service request forms. Many business owners find that their customers like to submit e-mails and service requests right from their websites, which is why we include an “E-mail Us” link as a standard feature on all of our LeadTrax sites. However, some businesses find it handy to have custom content in their e-mail forms so they can ensure they get all of the necessary information from their prospects right up front. Just tell us about the specific fields or questions you’d like to include, and we’ll create a custom form for you. For instance, we created a custom e-mail form for Acello Tax Resolution Group that asks prospective customers to provide details about their tax problems. This gives the tax consultants a baseline understanding of the case, making life easier for both the business owner and the customer.
  3. Add a “Leave Us a Review!” button. As we’ve covered extensively, customer reviews are a crucial part of your online presence. When you have us add this button to your site, it will be more convenient for past customers to click on it and submit a quick review of your business. Then, the feature will automatically upload the positive reviews straight to your Google+ listing.

Low-Cost Additions

These options require the hands of our professionals, but they’re well worth the minor investment.

  1. Upgrade your template. If you’ve been with us for a few years, then you might be sick of looking at the same ol’ layout all the time. Or you might want a more updated look to keep up with the times. Whatever the reason, if you’re interested in upgrading your LeadTrax site template, just let us know! Right now, we have several brand-new templates hot off the presses.
  2. Request brand pages. If you work in an industry like appliance repair, you might find that customers are often seeking a repairman who specializes in specific brands. You can easily address this by having us write a brief, targeted page for any brand you wish to highlight. Morris County Appliance Repair, for example, chose to add pages for quite a few of its most popular appliance brands.
  3. Request a press release. Has something newsworthy recently happened with your company? Why not announce it? We can write a press release on your behalf and distribute it to boost your SEO. At the same time, you’ll have a tangible news item that you can share with all of your friends and fans on social media.
  4. Use MapTrax™. MapTrax is a tool that monitors your Google listing for you. It will alert you if the content or status of your listing changes so you can be aware of any red flags. MapTrax saves you from having to manually check your listing daily, which means you can focus your time and energy elsewhere.
  5. Use AdTrax™. AdTrax allows you to laser-focus the way you track your campaign. Instead of giving you a broad picture of how many leads your campaign is generating per month, AdTrax lets you see how your site is ranking on Google for specific keywords of your choosing. This way, you can make sure you’re attracting your ideal audience and make adjustments as you see fit.

Take the First Step

Your online advertising campaign won’t customize itself! Why not browse the Client Portal and try out some of those free tools yourself? If you’re having trouble with the technology or you need some guidance, don’t hesitate to call your campaign coordinator for help. That’s what we’re here for! Similarly, if a few of the paid options appeal to you but you can’t decide which one is best, feel free to discuss them with us. We’ll help you figure out how to get the best value for your campaign.
The bottom line is, we’re here as a resource for you. However you decide to proceed, let us in on the conversation so we can help you make the wisest decision possible. Good luck!

Winterize Your Marketing

Last Updated: February 15, 2024

Fall is here and winter is right around the corner. That means your business’s fourth quarter is officially upon you. So what are you doing for marketing this winter to make sure your company closes out the year strong?
Prospect Genius’s goal is to provide small business owners with all of the tools they need to create the most successful campaign possible. Whether your business has seasonal offerings that could use extra promotion or you just want to put your company in the best possible position to begin the new year in 2015, we have the tools you need. Here are some of the options that are available to you for totally revving up your marketing this winter.

Upgrade Your Site’s Layout

If you’ve had a campaign with Prospect Genius for more than four or five years, then it might be time to talk to your account manager or campaign coordinator about a template upgrade. A sleek, new design could be all it takes to get prospects to dial their phones!

Invest in Remarketing

It’s one thing to use pay-per-click (PPC) advertising to attract newcomers to your site, but what if you want to make sure past site visitors return? That’s what remarketing is for. It’s a form of PPC that targets individuals who have already visited a page on your site. After these individuals leave your site, they’ll start seeing ads (on other websites or on Google) for your site, thus keeping your business right at the top of their minds. If you want to make sure everyone remembers your name this winter, remarketing is a great investment.

Promote Seasonal Offerings

For most of us, wintertime signifies cold weather and holiday gift giving. If your business has a product or service that caters to either of these, make sure your local prospects are aware of it.
For instance, if you’re an HVAC contractor, you should advertise furnace and boiler repairs, as those are specific wintertime needs. Or if you’re a car audio specialist, you may want to push your mobile electronics and accessories (like heated seats), as these make popular holiday gifts.
To do this, you can buy an AdBlast or blog post, and our marketing specialists will spread the word about your seasonal offerings.

Promote Special Coupons

Along that same vein, promoting special coupons for seasonal offerings is a fantastic way to generate more leads in Q4. Use your own social media accounts or have our specialists update your website to advertise special discounts and rates for winter-related products and services.
You may even want to buy ad space in local newspapers and radio broadcasts. Ask your account manager about our AdverTrax package, which gives you a memorable domain name and phone number to help maximize your radio dollars.

Match Your Marketing

Speaking of coupons… If you advertise a special coupon on the radio, TV, or newspaper, you need to make sure it matches the coupons on your social media and website, as well. In fact, all of your marketing messages should be 100% matching across the board, no matter what. Whether it’s one limited-time discount or complete re-branding, you want to make sure the content on your website mirrors the advertisements you’re promoting, and vice versa. Marketing works best when it’s uniform because familiarity builds trust.
Prospect Genius can take on this project for you. If you work with a marketing rep from the newspaper, television, or radio, simply give us their contact info, and we’ll coordinate with them to make sure your web content matches all of your advertisement’s language and messaging—thus maximizing the power of all your advertising efforts this winter.
By taking advantage of the diverse packages Prospect Genius has to offer, you’ll be able to optimize your company’s advertising and put yourself in a fantastic position to close out 2014 strong. The days are getting shorter, so don’t waste any time. Call your account manager or campaign coordinator today to take your marketing this winter to the next level!

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279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

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