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Prospect Genius

Prospect Genius

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How to Minimize Your Damage From Google’s New Platform

August 11, 2018

Google Local Services

Have you noticed a new type of sponsored result on Google's search results pages? These ads are for Google's new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official … [Read more...] about How to Minimize Your Damage From Google’s New Platform

Filed Under: Blog, Newsletters, The Google Guru Tagged With: Google Local Services, local businesses, local search, paid ads

Is Facebook Preparing to Take Over Google in Local Search?

June 22, 2017

Is Facebook Preparing to Take Over Google in Local Search?

We've lightly joked before that Facebook is the new Google. This is mainly because Facebook users are asking their social network for recommendations of local businesses rather than conducting their own searches on Google. However, as Wesley Young wrote in a recent article on Search Engine Land, … [Read more...] about Is Facebook Preparing to Take Over Google in Local Search?

Filed Under: Blog Tagged With: article digest, Facebook, Google listing, local businesses, local search

The Google My Business Updates You Didn't Hear About

May 26, 2017

If you follow our blog at all, then you know at least a little bit about the ever-changing nature of Google. The search giant is constantly updating its algorithm and the way it presents information to users. For major updates, Google typically makes a public announcement. However, for smaller … [Read more...] about The Google My Business Updates You Didn't Hear About

Filed Under: Blog, The Google Guru Tagged With: article digest, google my business, local businesses, local search

Want to Dominate Local Search Results? Here's One Thing You Need

March 14, 2017

local search results

You want to be one of the first local businesses people see when they search for products or services you offer. Obviously, you know that to be prominent and visible in local search results, you need placement on Google Maps. So, it makes sense that you would start your online marketing efforts with … [Read more...] about Want to Dominate Local Search Results? Here's One Thing You Need

Filed Under: Blog, Tips and Tricks Tagged With: Google listing, google maps, local businesses, local search, local SEO

3 Reasons Registering Your Business Name Is Worth the Paperwork

August 17, 2016

You're a business owner. A self-starter. This means you're an independent person by nature. You like to run your business on your own terms with as little interference as possible. The idea of involving the state with your business makes you cringe. But guess what? Registering your business name … [Read more...] about 3 Reasons Registering Your Business Name Is Worth the Paperwork

Filed Under: Blog, Tips and Tricks Tagged With: business names, conflicting information, DIY, local businesses

Is Yelp's Review Filter Hiding Your Positive Reviews?

June 7, 2016

Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp's review filter? It's okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp's review filter obviously favors paid advertisers. The other … [Read more...] about Is Yelp's Review Filter Hiding Your Positive Reviews?

Filed Under: Blog Tagged With: customer reviews, local businesses, paid advertising, small businesses, Yelp

READ: Why a Team of SEO Specialists Is Superior

July 9, 2015

When searching for an online advertising provider, business owners must decide between hiring a single SEO professional or hiring a team of SEO professionals. As with any scenario, there are pros and cons for each side. However, according to Jayson DeMers's latest column on Search Engine Land, "The … [Read more...] about READ: Why a Team of SEO Specialists Is Superior

Filed Under: Blog Tagged With: local businesses, online advertising, seo companies, strategies

Missed Calls, Missed Customers

June 21, 2013

Right now, you could be hindering your company's growth without even knowing it. It's no joke. Every time you miss a call, you lose money. In fact, you could be losing upwards of thousands of dollars annually from missed calls alone. Whether it's a call from Google+ Local or a prospective customer, … [Read more...] about Missed Calls, Missed Customers

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: Google+ Local, leads, local businesses, missed calls, revenue, small businesses, voice mail

Voice Mail: Solution or Danger

August 23, 2011

At Prospect Genius, we work with a broad spectrum of small, local companies, and that puts us in a unique position to observe trends in the ways small businesses handle their operations. Recently, we’ve noticed that some of our clients, especially the one-person outfits, are too busy to answer their … [Read more...] about Voice Mail: Solution or Danger

Filed Under: Blog, Newsletters Tagged With: local businesses, online advertising, Prospect Genius, voice mail

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Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

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