Google Local Services

How to Minimize Your Damage From Google’s New Platform

Have you noticed a new type of sponsored result on Google’s search results pages? These ads are for Google’s new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official website, “Local Services ads help you connect with people who search […]

Is Yelp's Review Filter Hiding Your Positive Reviews?

Are you like the countless other small business owners who have been feeling frustrated—to say the least—with Yelp’s review filter? It’s okay if you are. Prospect Genius certainly is, too. Half of the frustration comes from how much Yelp’s review filter obviously favors paid advertisers. The other half comes from how skillfully Yelp seems to be covering it up. […]

Voice Mail: Solution or Danger

At Prospect Genius, we work with a broad spectrum of small, local companies, and that puts us in a unique position to observe trends in the ways small businesses handle their operations. Recently, we’ve noticed that some of our clients, especially the one-person outfits, are too busy to answer their phone during the day. Instead, […]