You feel like you have a kick-ass website with tons of great content. You've been promoting your business on local directories, too. You're getting plenty of calls and leads for some of your services, yet there's a noticeable lack of leads for one service in particular. For example, you own a landscaping company and you're getting lots of calls for lawn mowing but no calls for tree removal--even though you'd much prefer to book tree removal jobs. Needless to say, this is most likely caused by … [Read more...] about Why You Aren't Ranking in Search Results for That *One* Service
You’re trying to get your website off the ground, and you’ve heard your traffic will improve if you fill your pages with lots of valuable content. But there’s the problem—you want to create interesting blog posts and page content for your audience, but you’re totally stumped on what to write about! This is an all-too-familiar problem for many small business owners. Thankfully, in our years of practice, we’ve discovered some shortcuts that can make it easier to come up with webpage and blog … [Read more...] about How to Find Blog Ideas Your Customers Will Actually Care About
When we shared our online marketing predictions for 2017, we detailed how Google is doubling-down on catering to its users' expectations and experiences. And as virtual personal assistants like Cortana and Siri become more prominent in users' lives, Google is seeing a significant increase in voice searches. What Do Voice Searches Have to Do With You? You've probably seen someone use voice search on their smartphone. Maybe you've even used it yourself. With voice searches, users speak in complete … [Read more...] about Do You Know What Siri and Voice Searches Mean for Your Website?
People used to look for area businesses in the phone book. Not anymore. Today they use search engines to find everything from pizza delivery to local service providers, including glass companies. Keyword data shows that thousands of local monthly searches are taking place for a number of general glass-related keywords: Glass replacement = 368,000 searches Window replacement = 450,000 searches Glass company = 110,000 searches This solid search traffic is the reason that organic lead … [Read more...] about Targeted Online Marketing Reaps Rewards for Glass Services
At the end of the year, we find it useful to take stock of all the industry developments we've observed over the past 12 months and try to predict what trends the new year will bring. Understanding the industry's online marketing predictions for 2017 is the best way to make sure you start the new year on the right foot. So let's get right into it. Here are the most significant online marketing predictions for 2017 you need to know about. 1. Putting a Premium on User Experience Industry experts … [Read more...] about Looking Ahead: Our Online Marketing Predictions for 2017