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Google’s Secret, Unpublished, But Very Real Business Hours Rule

Last Updated: September 3, 2025

You’ve probably spent way more time than you’d like to admit fiddling with your Google Business Profile. From double-checking your categories to making sure your service area is up to date, most folks assume that if you just follow the rules, your listing will stay safe and visible. But what if the rules aren’t actually […]

Show Me the Google Business Profile and I’ll Show You the Violation

Last Updated: September 3, 2025

Leer en español Google feels more Soviet every day. They demand that we “optimize” our profiles, update them often, and keep everything accurate and fresh (in other words, do their work for them.) The problem is that Google’s rules for Business Profiles are so convoluted, ever-changing, and sometimes completely undisclosed that it’s almost impossible not […]

What Is NAP Match And Why Does It Matter?

Last Updated: March 3, 2026

Leer en español If you’re running a business, you’ve probably heard about the importance of NAP (Name, Address, and Phone number.) We extend that to include your URL too, so for us, it’s NAPU. But did you know Google wants your NAP to be exactly the same everywhere online? This consistency is crucial for boosting […]

How Long SHOULD Things Take? Setting Realistic Timelines

Last Updated: March 3, 2026

Leer en Español In today’s digital world, everyone expects instant results. But when it comes to SEO, backlinks, and Local Service Ads (LSAs), things don’t work that way. Many business owners assume that once they launch a website or add a backlink, they’ll see immediate results on Google. In reality, even a Google Ads campaign […]

The GBP Minefield – Undocumented Traps That Trip Up Users

Last Updated: March 3, 2026

Leer en Español Google Business Profiles (GBPs) might look simple on the surface, but behind the scenes, they’re like a giant game of Jenga. One seemingly harmless change can cause unexpected ripple effects like disabling key features, hiding your business from search results, or, in some cases, getting your profile suspended altogether. Want an example? […]

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