When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your vendors, marketers, and important contacts. In a nutshell, it's a big pain. Unfortunately, that's not all. It's crucial that you also remember to update all of your business's online listings. And … [Read more...] about What You Need to Know About Changing Your Business Address
You're a business owner. A self-starter. This means you're an independent person by nature. You like to run your business on your own terms with as little interference as possible. The idea of involving the state with your business makes you cringe. But guess what? Registering your business name with the state is vital, even just from an advertising standpoint. Not only does it keep other businesses from capitalizing on your name recognition, but it also proves your legitimacy to search engines … [Read more...] about 3 Reasons Registering Your Business Name Is Worth the Paperwork
We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don't have accurate, consistent information across the board, then you're fighting a losing battle. Our lectures are often met with skepticism. How important could all these little listings really be? In Moz's latest "Whiteboard Friday" video, George Freitag explains why listing accuracy is vital. Here's an industry leader repeating exactly what we've … [Read more...] about Don't Believe Us About the Importance of Accurate Listings?
When it comes to maintaining your small business's online presence, it can feel like there are too many variables out of your control. Search engines like Google seem to hold all the cards most of the time. The truth is, unless you know how to plan and execute an effective online advertising campaign—or you hire a marketing specialist to take care of that for you—you won't have very much control over what happens to your company's online presence. However, there's one thing you can control, and … [Read more...] about One Simple Way to Take Control of Your Online Presence
Conflicting information is a hidden land mine that business owners step on repeatedly. We've talked at length about how the success of a campaign is a result of synergy—all aspects of your online presence working together to generate greater results—but this synergy can be inverted, as well. If there are aspects of your campaign that don't match or work together, your entire online presence will sink. Small mistakes like spelling errors and mismatching addresses on different listings may not … [Read more...] about Avoid the Land Mine of Conflicting Information