When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your vendors, marketers, […]
You’re a business owner. A self-starter. This means you’re an independent person by nature. You like to run your business on your own terms with as little interference as possible. The idea of involving the state with your business makes you cringe. But guess what? Registering your business name with the state is vital, even just from […]
We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don’t have accurate, consistent information across the board, then you’re fighting a losing battle. Our lectures are often met with skepticism. How important could all these little listings really be? In Moz’s […]
When it comes to maintaining your small business’s online presence, it can feel like there are too many variables out of your control. Search engines like Google seem to hold all the cards most of the time. The truth is, unless you know how to plan and execute an effective online advertising campaign—or you hire […]
Conflicting information is a hidden land mine that business owners step on repeatedly. We’ve talked at length about how the success of a campaign is a result of synergy—all aspects of your online presence working together to generate greater results—but this synergy can be inverted, as well. If there are aspects of your campaign that don’t match or work […]