When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your … [Read more...] about What You Need to Know About Changing Your Business Address
3 Reasons Registering Your Business Name Is Worth the Paperwork
You're a business owner. A self-starter. This means you're an independent person by nature. You like to run your business on your own terms with as little interference as possible. The idea of involving the state with your business makes you cringe. But guess what? Registering your business name … [Read more...] about 3 Reasons Registering Your Business Name Is Worth the Paperwork
Don't Believe Us About the Importance of Accurate Listings?
We tell our clients over and over again that the accuracy of their online listings can make or break their advertising efforts. If your listings don't have accurate, consistent information across the board, then you're fighting a losing battle. Our lectures are often met with skepticism. How … [Read more...] about Don't Believe Us About the Importance of Accurate Listings?
One Simple Way to Take Control of Your Online Presence
When it comes to maintaining your small business's online presence, it can feel like there are too many variables out of your control. Search engines like Google seem to hold all the cards most of the time. The truth is, unless you know how to plan and execute an effective online advertising … [Read more...] about One Simple Way to Take Control of Your Online Presence
Avoid the Land Mine of Conflicting Information
Conflicting information is a hidden land mine that business owners step on repeatedly. We've talked at length about how the success of a campaign is a result of synergy—all aspects of your online presence working together to generate greater results—but this synergy can be inverted, as well. If … [Read more...] about Avoid the Land Mine of Conflicting Information