Picture this: It's Sunday afternoon, and you're taking some time to mentally prepare for the workweek ahead. This gets you thinking about your online marketing campaign. How many jobs are you booking as a result of your campaign? Are you getting a good return on your investment? Unfortunately, since it's the weekend, the online marketing company you work with probably isn't open—which means you won't be able to call your campaign coordinator and ask about your campaign's performance until some … [Read more...] about This Is the Most Convenient Way to Track Your Marketing Progress
Some clients have not been receiving their usual e-mail notifications about incoming phone calls. Is this happening to you? Before we jump into an explanation, we'd like to make one thing clear: You are still receiving incoming calls. You just aren't receiving e-mails notifying you about them. We could use a lot of technological mumbo-jumbo to explain what's causing the delivery failure, but that would probably just create more confusion. So, to put it in the simplest terms, the problem boils … [Read more...] about What You Need to Know About Missing E-Mail Notifications
Our lead generation program allows you to be as involved as you want, an aspect that appeals to many of our clients. If you prefer to be hands off and let us take care of all the details, that's great. However, there are many clients who like to be more interactive with their campaigns. By making their own contributions and adding touches of their unique personalities to their sites, they feel more invested in their campaigns and forge a stronger connection with their own customers. Thankfully, … [Read more...] about 11 Simple Ways to Customize Your Online Advertising Campaign
If you haven't been utilizing the Prospect Genius Client Portal, now's a great time to start! Why? Because we just rolled out a whole new look for the Portal! We gave it a top-to-bottom makeover and couldn't be more pleased with the final product. Boasting a sleek design, a user-friendly layout, and some brand-new features to boot, the Portal is better than ever! If you haven't yet, check it out now at https://portal.prospectgenius.com/portal/. In honor of our new and improved Portal, let's … [Read more...] about Have You Checked Out the Client Portal Lately?
We have a lot of clients who like to periodically search for their business on Google. Understandably, they're curious as to how their campaign is performing and, if they're pay-per-click clients, they want to see how their sponsored ads look on the search results page. But here's the thing: Frequently googling your company can actually sabotage your campaign. This is especially true for companies enrolled in any type of pay-per-click advertising, particularly one using Google AdWords. Here's … [Read more...] about When Pay-Per-Click Becomes Pay-Per-Search
As you dip your toes into all of the new beginnings and clean slates that come with the New Year, why not make a few resolutions that you can actually keep? Prospect Genius has compiled a list of some of the best things you can do for your company's online advertising campaign in the coming year. By putting into practice even a few of these suggestions for smarter advertising, you'll see a greater return on your efforts over last year. Resolutions to Improve Your PG Campaign Include your … [Read more...] about Make These Resolutions for Smarter Advertising in 2014