When you change your business address in real life, what do you do? You probably start by submitting an address change to the post office. Then, you update any accounts you have with banks, credit card companies, insurance agencies, and so on. You also have to go down the list and notify all of your vendors, marketers, and important contacts. In a nutshell, it's a big pain. Unfortunately, that's not all. It's crucial that you also remember to update all of your business's online listings. And … [Read more...] about What You Need to Know About Changing Your Business Address
How much do you know about your small business's directory listings? Our guess: Not nearly as much as you should. They may seem negligible compared to the overwhelming, day-to-day demands of running a business; however, if you don't stay on top of them, your directory listings could wind up being populated with incorrect information about your company. In turn, this will have far-reaching, negative effects on your web presence. Whether you've worked with an SEO provider in the past or your web … [Read more...] about What You Don't Know About Directory Listings Can Hurt You
Last month, we reviewed the differences between various online advertising programs and showed you how to choose which one best fits your company's marketing needs. Now that you've selected the right online advertising approach for your company, we want to show you how to find the new online advertiser that will bring you the best results and most satisfaction. When it comes to choosing a new advertising provider, there are inherent risks involved. You have no way of being 100% certain that any … [Read more...] about Questions to Ask When You're Vetting a New Online Advertiser
You're a savvy business owner, and you know that becoming more visible on the Internet is vital to your company's success. But the number of online advertising buzzwords is completely overwhelming. You're supremely skilled in your own trade, but how are you supposed to figure out the best strategy for online advertising when your Internet skills don't extend much past e-mail, Google, and Facebook? We hear you. The world of online advertising is vast and confusing. That's why we've put together a … [Read more...] about How to Find the Online Advertising Program That's Best for Your Business
Small businesses in every corner of the country are wondering where all of their good Yelp reviews have gone. Yelp's official website states that their primary purpose is "to connect people with great local businesses." What they don't tell you is that a large number of these upstanding local businesses are feeling the squeeze of Yelp's practices every day. This is especially true when it comes to reviews. In fact, a shocking number of small businesses have reported that a majority, if not all, … [Read more...] about Is Yelp Doing More Harm Than Good for Your Business?