Lets keep this simple. Marketing did not die. But a lot of lazy tactics did. If you are still doing what worked five years ago, you are leaking jobs and probably do not realize it.
This page pulls together what we have been hammering on all year. Bookmark it.
1. The Search World Changed. Stop Pretending It Did Not.
Start here:
- Starting This Year You Will Have to Convince Their AI First
- Google AI Overviews Nuking Your Traffic
- Your Customers Are Already Using AI
Here is the short version. Homeowners are using AI tools to filter businesses before they ever click.
That means:
- Your data has to be clean
- Your services have to be clear
- Your reputation has to be visible
- Your site has to make sense to a machine
If AI cannot confidently describe what you do, it will not show you. That is not theory. That is happening now.
2. What Still Works
No gimmicks. Just fundamentals done correctly.
Google Business Profile
Read these:
- So Your Google Business Profile Is Suspended. Now What
- Show Me the Google Business Profile and I Will Show You the Violation
- Google’s Secret Business Hours Rule
- Google August Spam Update
Your Google Business Profile is your storefront. If it is sloppy, incomplete, or inconsistent, you are at risk.
This falls on you:
- Make sure hours are accurate
- Upload real photos of real work
- Make sure your services and categories make sense
Delegate internally or hire out:
- Full audit for policy violations
- Cleanup of conflicting business info across the web
- Ongoing monitoring so issues do not pile up
- Suspension prevention and recovery help when things go sideways
If you do not know what triggers suspension, do not guess.
Reviews Still Matter
Read:
Reviews are not optional. AI sees them. Customers see them.
This falls on you:
- Ask after every job
- Respond to every review
- Address complaints publicly
Delegate:
- Review request automation
- Monitoring tools and alerts
- Reputation reporting
But asking for the review is on you.
Website Structure
Read:
- Why “Make My Site Better” Is the Wrong Way to Use AI
- Backlinks Are Old News
- Can You Rank in AI Search Without a Website
You do not need a prettier site. You need clarity and structure.
You need:
- Clear service pages
- Real FAQs
- Plain language
- Internal linking
- Structured layout
This falls on you:
- Make sure services are described clearly
- Add real FAQs customers actually ask you
- Approve content before it goes live
Delegate:
- Page architecture and navigation cleanup
- Schema markup
- Internal linking strategy
- AI optimized structuring
Random blog posts are dead weight. Structure wins.
Video
Read:
This is not influencer nonsense. It is proof of work.
This falls on you:
- Film one job per week
- Show the problem
- Show the fix
- Keep it real
Delegate:
- Editing
- Posting
- Distribution
- Repurposing
You do not need a studio. You need consistency.
3. What Is Dead or Wasting Your Time
Let’s be blunt.
Buying low-quality backlinks
Read: Backlinks Are Old News
(Don’t confuse this with high-quality directory listings… those are still very important.)
Posting for the sake of posting
If there is no strategy behind it, it is noise.
Ignoring compliance updates
Read: The Geeks at Google Just Threw a Monkey Wrench Into Your Day
Letting your info sit outdated after a move
That is how you get suspended.
Read: We All Move Eventually. Do It Like A Pro
4. If You Only Fix One Thing This Quarter
Fix your Google Business Profile. Seriously. Most small businesses losing visibility do not have an SEO problem. They have a compliance or structure problem.
Start here:
- So Your Google Business Profile Is Suspended. Now What
- Show Me the Google Business Profile and I Will Show You the Violation
- GBP Rescue or Optimization Tool
- Google Business Profile Rescue
Then:
- Clean up listings
- Get consistent reviews
- Make services clear
- Film your work
Do those four things well and you are ahead of most competitors.
Bottom Line
Marketing in 2026 is not magic. It is structure, credibility, and consistency. You do not need 50 tactics.
You need:
- Clean data
- Real proof
- Clear messaging
- A monitored profile
Ignore the noise. Fix the fundamentals. Bookmark this page.
