Has Yext recently told you there's incorrect or missing information about your business online? Yext has been sending reports to small business owners claiming that they aren't listed on certain sites. These reports contain the alleged "results" of a scan of your business's directory listings. They are completely inaccurate. Their sole function, at best, is to be a misleading sales tactic. Yext's PowerListings scan tells you your business is not listed on major sites like Google, Bing, Yelp, and … [Read more...] about Have You Been Duped by Yext's PowerListings Scan?
Shocking News: Russia Buys Google
So, this is pretty unbelievable news. Very quietly, over the last two weeks, some of our country's biggest search engine companies have moved their operations over to Russia. Google, Yahoo!, and Bing are among these companies. The news hasn't been publicly announced yet, but we managed to get an early scoop. Why the move? Our sources tell us it boils down to money—specifically, taxes. The owners of Google, Yahoo!, Bing, and other Internet companies escaped to Russia for tax benefits. President … [Read more...] about Shocking News: Russia Buys Google
Addressing a Few Common Campaign Concerns
No matter how many success stories we create, virtually no campaign ever runs as smoothly as we'd like. That's just the nature of online advertising. Working in conjunction with independent entities like search engines, phone companies, and business directories means there's a lot that's out of our control. All anyone can do is keep an eye out for sudden changes and adapt accordingly. In this newsletter, we'll address a few of the pain-points and campaign concerns that Prospect Genius clients … [Read more...] about Addressing a Few Common Campaign Concerns