It's genuinely depressing to think about the totality of words we've wasted whining about Google's pay-to-play model. Not because we regret the time spent educating our readers, but because we wish this weren't the reality of digital marketing in 2020. Especially during a crippling pandemic. And we know this situation is just as depressing for all of the small, local service providers out there who feel like they don't have a fighting chance. But we're done with despair. It won't do … [Read more...] about How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget
How You Can Use Word of Mouth to Edge Out the Competition
Does it feel like David vs. Goliath out there for your small business? Big companies may be able to outspend you on ad campaigns and merchandising, but there are areas where ad spend has no power. One such area is word of mouth. Glowing reviews and personal referrals are just as good as—if not better than—any marketing money can buy. As long as you consistently deliver satisfying products and/or services, there will inevitably be some chatter about you. Your customers will mention you in … [Read more...] about How You Can Use Word of Mouth to Edge Out the Competition