Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren't telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on Google and the rest of the web requires time, effort, and patience. Anyone who promises you instant results is just trying to sell you snake oil. Keep reading to find out why SEO takes time, contrary … [Read more...] about SEO: Start From the Bottom, Climb Your Way to the Top
Why All the Smartest Small Businesses Have a Custom Domain
Here's a word of advice you may not hear from other marketing teams: Own a custom domain for your small business. We've seen too many small business owners get burned by not having one. The best way to preserve your web ranking, presence, and overall marketing efforts is to purchase your own, custom domain that contains your exact business name. In this post, we explain the importance of owning your custom domain and the hazards of not doing so. We also offer suggestions for what to do when you … [Read more...] about Why All the Smartest Small Businesses Have a Custom Domain
Top 3 Behaviors That Will Hurt Your Web Presence
At Prospect Genius, we've spent years and years perfecting our online advertising services and adapting them to meet Google's changing standards. We do this so we can provide the most effective advertising possible and produce satisfying results. However, our efforts can only take a client so far if that client is doing things that are inadvertently sabotaging their online advertising campaign and web presence. To keep your campaign successful, stay on Google's good side by avoiding these three … [Read more...] about Top 3 Behaviors That Will Hurt Your Web Presence