(800) 689-1273
Facebook Twitter Youtube Linkedin
Prospect Genius logo

Prospect Genius

Menu
Log In
You are here: Home / Archives for seo

One More Month. One More Excuse. How Long Should These Things Really Take?

Last Updated: July 17, 2025

Leer en español

If you’ve been burned by marketing companies before, we get why you’d roll your eyes when you hear “just give it 4 to 6 months.” You’ve heard that before, right? And sure enough, 6 months later, you’re still waiting for the phone to ring while that vendor blames the last vendor.

That’s why we’re not just giving you another “trust the process” speech. What we’re laying out here is a reference point. If you’re working with a marketing team, these are the benchmarks and timelines you should expect.

If you’re seeing progress like this, you’re probably on the right track. But if you’re hearing promises or excuses that sound way outside of this, whether it’s “we can do it in 30 days” or “you’ll need a year before anything happens,” that’s your signal to ask tougher questions.

We’re sharing this based on years of running campaigns for many, many businesses. This is how the math typically works, and it’s why we’re putting it all out here as a timeline cheat sheet. Keep it handy the next time you’re sizing up a vendor.

What Success Should Look Like

Good SEO isn’t just a black box where you sit around in silence for six months. There should be clear activity and visible progress along the way.

  • Website Launch: Your website should be completed and launched within the first month. If it’s dragging past that, something’s wrong.
    • How to monitor progress: You should be able to view the site on a staging (temporary) URL. That way you can see the work being done and how the site is coming together.
  • Directory Listings: Your business information should start appearing in directories within the first 1 to 2 months. If there’s zero activity here, that’s a red flag.
    • How to monitor progress: Before hiring the agency, Google your business phone number. This shows where your number is already listed. Then, keep searching it weekly to see if new listings pop up.
  • Solicitation Calls from Directories: When directories like Yelp start calling you nonstop, that’s actually a good sign. It means your business is showing up in the places where marketers (now) and customers (soon) are paying attention. It’s the canary in the coal mine.
    • How to monitor progress: Sadly, these are annoying, but that also makes them memorable. No need to specifically track them.
  • Traffic Trends: After a couple of months, you should see a steady month-over-month increase in website traffic. Don’t get hung up on the raw numbers. What matters is the trend. Is it growing, even slowly? That’s progress.
    • How to monitor progress: Most sites use Google Analytics. You should either have access to your GA account or request monthly reports from your marketer. This lets you see traffic trends early on.
  • Leads: Leads should start trickling in after a few months. Early on, they’ll be minimal, but they should increase gradually as your rankings improve.
    • How to monitor progress: You should be using a tracking number (like our CallTrax) for your online marketing. Without it, you’re severely limiting your ability to track results. Check your call logs to see if your call volume is increasing. Over time, focus not just on the number of calls, but on the quality of those calls.

Reasonable Timelines for Specific SEO Milestones

Here’s a realistic timeline for key parts of your SEO campaign so you know what to expect and when.

  • Getting Your Website Indexed: Once live, Google can index your site in 3 days to 2 weeks if set up correctly. For a brand-new domain, it might take 3 to 4 weeks.
  • Directory Listings: Submitting listings takes 1 to 3 days. Approvals take 1 to 4 weeks, followed by 2 to 4 weeks for Google to index them. Give it another 1 to 2 months to impact rankings.
  • Google Business Profile: Setup and optimization should take 1 to 3 days, with 3 to 7 days for verification. You might start seeing activity within a few weeks.
  • Location-Specific Pages: These help target neighboring areas. They can be created in 1 to 3 days, indexed in 3 days to 2 weeks, and typically improve rankings in 1 to 3 months.

Why Switching Vendors Too Soon Fails

Switching SEO vendors every couple of months is a guaranteed way to fail. Not only does it kill momentum, but every new provider has to start by cleaning up the mess left by the last guy. This includes inconsistent NAP data, bad backlinks, and half-finished directories. Most companies skip this step, which just piles onto the mess and makes things worse.

When you jump campaigns, the SEO clock doesn’t just pause. It resets. And if you’ve changed your domain name, expect a 4 to 6 month recovery period just to get back to where you were.

Pro Tip: Always ask your marketer if they’ve cleaned up (or plan to in the near-future) your old, outdated listings to fix your NAP match. We offer a service called CleanSlate for exactly this reason, but a lot of marketers skip this step. If they aren’t doing it, your campaign is never going to get off the ground. Make sure to ask directly.

TLDR;

Here’s a summary of all the timelines that you can use as a reference.

SEO Action Expected Duration
Website Completion & Launch Within 1 month
Website Indexed by Google 3 days to 2 weeks (up to 4 weeks for brand new domains)
Directory Listings Submission 1 to 3 days
Directory Approvals 1 to 4 weeks
Directory Listings Indexed 2 to 4 weeks after approval
Impact on Rankings from Directories 1 to 2 months post-indexing
Google Business Profile Setup & Verification 1 to 3 days for setup, 3 to 7 days for verification
Location-Specific Pages Created 1 to 3 days
Location Pages Indexed 3 days to 2 weeks
Ranking Improvement for Location Pages 1 to 3 months
PPC Campaign Visibility Immediate upon launch
Recovery After Domain Name Change 4 to 6 months to recover momentum

  • Website Completion & Launch:
    Within 1 month

  • Website Indexed by Google:
    3 days to 2 weeks (up to 4 weeks for brand new domains)

  • Directory Listings Submission:
    1 to 3 days

  • Directory Approvals:
    1 to 4 weeks

  • Directory Listings Indexed:
    2 to 4 weeks after approval

  • Impact on Rankings from Directories:
    1 to 2 months post-indexing

  • Google Business Profile Setup & Verification:
    1 to 3 days for setup, plus 3 to 7 days for verification

  • Location-Specific Pages Created:
    1 to 3 days

  • Location Pages Indexed:
    3 days to 2 weeks

  • Ranking Improvement for Location Pages:
    1 to 3 months

  • PPC Campaign Visibility:
    Immediate upon launch

  • Recovery After Domain Name Change:
    4 to 6 months to recover momentum

The Bottom Line

SEO isn’t magic, but it is methodical. If you’re serious about growth, give it at least 4 to 6 months to produce real, measurable progress. Along the way, expect to see outputs like a completed website, published listings, and growing traffic.

Above all, look for the trend. Steady upward movement is the key, not just big numbers right out of the gate.

If you want help mapping out the right strategy, without having to start over every few months, let’s chat.

 
 
 

SEO Timeline and Progress FAQs


Small business SEO typically takes 4 to 6 months to show measurable results. Early signs of progress include increased website traffic, more directory listings, and some initial leads. Full SEO benefits often take longer, but consistent upward trends are a positive indicator.


A new business website should be completed and launched within the first month of starting with a marketing company. If the website build is delayed beyond a month, it’s a red flag indicating potential inefficiencies or problems.


Directory listings for your business should start appearing within 1 to 2 months after hiring an SEO company. Submission typically takes 1 to 3 days, with approvals in 1 to 4 weeks, and indexing by Google another 2 to 4 weeks after that.


Google can index a new website in 3 days to 2 weeks if everything is set up correctly. For brand-new domains, it may take 3 to 4 weeks. This is a key early milestone in an SEO campaign.


Leads from SEO efforts typically begin trickling in after a few months of consistent marketing efforts. While initial leads may be minimal, they should increase gradually as your website gains better search rankings and visibility.


Switching SEO vendors too soon resets the SEO clock and can kill campaign momentum. New SEO providers must first clean up issues like inconsistent NAP data, bad backlinks, and incomplete directories. Without this cleanup, results suffer and recovery can take 4 to 6 months, especially if you’ve changed your domain name.

Bringing a Go-Kart to a Drag Race: The One Mistake That’s Killing Your Local SEO

Last Updated: July 8, 2025

Leer en español

Let’s be honest: every business owner knows you need something online. No website = No calls. But here’s the mistake almost everyone makes: they throw up a one-page “el-cheapo” site and call it good. That’s like showing up to a drag race in a go-kart.

Mistake #1: The One-Page Wonder

A single-page site barely gets you off the starting line. It doesn’t give Google (or your customers) much to go on, so you’re stuck at the back, treated like a domain squatter instead of a real contender. It’s definitely better than nothing, but not by much.

Mistake #2: The Basic Three-Pager

You try to up your game by adding pages: Home, Contact, Services. Then you make a long bullet list of everything you do on that Services page. But to Google, this is just a rolling chassis with no engine. You look the part, but you’re not moving up in the rankings. Your site still isn’t built to win. That long list of scattered ideas has less focus than a squirrel in a peanut factory.

The Game-Changer: One Service, One Page

Here’s where the rubber meets the road. Take that list of services and turn each one into its own dedicated page. Now you’re up to 19 pages instead of three, each one a powerhouse of detail and value. Suddenly, you’ve got a W16 engine under the hood. Google finally knows what you do best, and customers find exactly what they need, right when they need it.

The Problem and the Opportunity

Here’s the opportunity: Most of your competitors are still stuck with the basics. They don’t realize they’re running a go-kart while the real winners have tuned, targeted, turbocharged sites. This is your chance to race right past them, if you do it right.

In the Age of AI, One Page Per Thought Is More Important Than Ever

It’s not just about Google anymore. AI search and answer engines (think ChatGPT, Google’s AI Overviews, and even voice assistants) are picking the one best, most specific answer to every question. With fewer chances to get in front of customers, you need to be the single best answer every time.

That means your pages can’t be generic. They need to be dialed in, crystal clear, and laser-focused on exactly what the user is looking for. It’s not just SEO, it’s AI optimization, too.

Build the Engine, Then Fuel It With AEO

Once your SEO foundation is solid (one service, one page, all dialed in), it’s time to pour in the race gas:

Add FAQ and Answer Sections to Every Page
These aren’t just for people, they’re for AI, too. Adding detailed, relevant FAQs to each service page helps you show up in answer engines and voice searches. It’s literally impossible to do this with a single “services” page; you need those individual pages first.

Think of it this way: building all those service pages is like assembling your W16 motor. Adding high-quality FAQ content is pouring in the high-octane fuel. You can’t cross the finish line without both.

Action Steps: Outrace the Competition in the AI Era

  1. Break out every service onto its own page. No exceptions!

  2. Optimize each page for SEO: clear titles, strong content, and targeted keywords.

  3. Add location-specific pages for every town you serve. That means a page for each combination of service offered and town served.

  4. Supercharge every page with FAQs. This is how you win with AEO.

  5. Keep tuning: Update, expand, and improve over time. The AI “race” never really ends!

Are You Nuts?

Look, you’d probably rather pluck your own eyeballs out with a rusty spoon and wash them off in hot sauce than write 16 pages of content for your website. Like most people, you’re probably struggling just to get the invoices out and collect payment for the jobs you’ve done. And with all of that taking time away from your family, it’s a lot to ask to add this to your list, too.

Just remember two things:

  1. You don’t have to do this all at once. This can be done a little at a time over a series of months.

  2. You don’t have to be the one banging on the keyboard. This is something you can outsource. There are plenty of companies (including us) who can help you with this. Just make sure you vet them thoroughly, so you’re not handed a bunch of trash content that does little more than drain your wallet.

Ready to Fuel Up and Win?

Most local competitors don’t even realize they’re racing against AI answer engines, not just Google. But you do. Build your engine, pour in the race gas, and watch as you cross the finish line far ahead.

Need help tuning up? We help businesses win in Google, and in the new age of AI.

Local SEO and AI Optimization FAQs


A one-page website lacks the depth and specificity needed for local SEO. It provides minimal content for Google and answer engines to index, making it hard to rank well or get found by potential customers. It’s comparable to entering a drag race in a go-kart—technically present but not competitive.


Creating a separate page for each service allows you to target specific keywords, provide detailed information, and match the intent of users and AI search engines. It makes your website more comprehensive, authoritative, and better suited for both traditional SEO and AI optimization.


AI optimization is the practice of structuring website content so it is easily understood by AI-driven search engines and answer platforms. For local businesses, this means being the single best result for specific queries, which is critical in an era where AI selects one top answer instead of a list of results.


SEO focuses on optimizing for search engines like Google, using techniques like keyword targeting, backlinks, and site structure. AEO, or Answer Engine Optimization, targets AI-driven platforms that prioritize the most specific, well-structured answer, often from a single, focused page with FAQs and clear intent.


Adding FAQ sections helps you rank in AI-driven answer engines and voice search results. They clarify your offerings for both people and machines, increase your visibility, and position your business as the definitive answer to common customer questions.


Yes. Creating a unique page for each combination of service and town helps your business rank in local searches and stand out in AI-driven results. It ensures content relevance and specificity, which are critical for both SEO and AEO success.

The 4 Numbers That Keep You from Getting Burned on Google Ads

Last Updated: July 3, 2025

Leer en español

If you’ve ever gotten a PPC report that looks like a NASA flight log, you’re not alone.

Many agencies bury you in pages of charts and graphs, hoping your eyes glaze over so you won’t question where your money’s actually going. It’s not that the data is fake, but it’s often used as a smokescreen. And frankly, most of it doesn’t matter.

There are only a few numbers that truly tell the story of whether your campaign is working. If those 3 or 4 metrics look healthy, you’re probably in good shape. If they’re off, then it’s time to dig deeper. But you don’t need to live in spreadsheets to stay on top of your ads.

Here’s what you really need to watch:

1. Call Tracking: The Number That Matters Most

If you’re a service business, calls are your lifeblood. Not traffic. Not clicks. Calls.

That’s why call tracking is non-negotiable. You need to know exactly how many phone calls came from your ads, not just from your website in general.

We use a tool called CallTrax, which assigns a unique phone number to your ad campaign so we can count only the PPC calls. We pair that with PhoneSwap, which dynamically replaces the phone number on your website for visitors who came from your ads. That gets us roughly 90% accuracy on how many calls your ads are really generating.

If your agency isn’t using tools like these, or can’t clearly show you call data, you’ve got a problem.

Bottom line:
If call volume isn’t increasing:

  1. You may be targeting the wrong audience
  2. Your landing page may not be converting visitors
  3. Your tracking may be missing or set up incorrectly

Action Item:

Even if your current vendor doesn’t offer these tools, you can always layer them on separately. Reach out to us, or find another provider of phone numbers to help you get a line dedicated to your campaign.

2. Traffic Volume: A Helpful Clue, Not the Final Verdict

Watching your site traffic can help you understand whether your ads are getting seen and clicked, but traffic by itself doesn’t mean much. What matters is whether that traffic turns into actual leads.

More visitors are only helpful if more people are calling you.

Bottom line:
If traffic is up but the phone isn’t ringing:

  1. You may be attracting unqualified or irrelevant traffic
  2. Your landing page might not be persuasive or clear
  3. You could be targeting the wrong geographic area or search intent

Action Item:

Look at your Google Analytics or whichever other analytics tool you use. See what the numbers were before and after the campaign started to see what your gross numbers look like. if there’s no change, you have a problem.

 

3. CTR (Click-Through Rate): A Glance at Ad Appeal

CTR tells you how often people click on your ad after seeing it. A high CTR usually means your ad is interesting or relevant, but that doesn’t guarantee it’s bringing in the right people.

It’s common to see high CTR with low call volume. If that’s happening, it usually means:

  1. You’re targeting the wrong keywords or audience
  2. Your landing page isn’t convincing people to take action

Bottom line:
If your CTR is high but you’re not getting leads:

  1. Reevaluate your keyword and targeting strategy
  2. Look closely at your landing page, does it clearly say what you do and how to contact you?
  3. Check for any disconnect between what your ad promises and what your page delivers

Action Item:

Do a couple searches (or ask your favorite AI) to determine what an average CTR is for your industry and location. As a very rough estimate, anything under 1% is a total bust. If you’re over 3% you’re doing well. If you’re over 5%, you should probably invest more into that campaign because you’re hitting a home run.

 

4. CPC (Cost Per Click): How Efficient Is Your Budget?

CPC tells you how much you’re paying every time someone clicks your ad. A higher CPC doesn’t always mean something’s broken, but it often points to inefficiencies.

One of the biggest mistakes we see? Running ads to a page that hasn’t been SEO-optimized. If your landing page doesn’t have strong, relevant content, Google makes you bid higher to compete. That means you’ll burn through your budget faster just to keep up.

You don’t need to guess what’s normal, just do a quick search (or ask ChatGPT or Grok) for average CPC in your industry and region. If you’re way above the norm, it’s time to troubleshoot.

Bottom line:
If your CPC is high:

  1. Your landing page may not match your ads well (low relevance)
  2. Your Quality Score may be poor due to weak SEO or bad structure
  3. You may be in an ultra-competitive market, and need to budget accordingly, but still optimize where possible

Action Item:

Do some searches (or ask your favorite AI) to determine an average CPC for your industry and location. This is going to range wildly, but numbers between $5 and $15 per click are common for home-services industries. You can still get numbers below $1/click for longer-tail searches (more-specific terms).

 

Bonus: Watch How Your Budget Is Managed

Here’s a problem most business owners don’t know about:
Many agencies charge you one flat monthly fee, and don’t tell you how much goes to Google vs. how much they keep.

You might think you’re spending $1,000/month on ads. But is that:

  • $800 to Google and $200 to the agency? (Reasonable.)
  • Or $200 to Google and $800 to the agency? (Yikes.)

And here’s the kicker: this setup creates an incentive for the agency to quietly keep more of your money over time, until you notice and complain. Then they back off just enough to keep you quiet. Not every agency does this, but the temptation is always there.

That’s why we bill differently.
We charge our fee directly, and Google charges you directly. You’ll see two separate charges, one from us and one from Google, so you know exactly where every dollar is going.

Bottom line:
If you’re not sure how your budget is split:

  1. Ask for a clear breakdown of spend vs. fees
  2. Request access to your Google Ads account so you can see charges directly
  3. Make sure you’re not being overcharged while your actual ad spend quietly shrinks

Action Item:

Look at your contract (or just ask your current vendor directly) to see how your budget is being split up. It’s pretty standard for 20-25% of your total spend to be allocated toward a management fee. If you’re over 30%, you’re very likely being ripped off. If it’s way under, you should question if you’re getting quality service. Remember, you get what you pay for.

 

Final Word: These 4 Metrics Will Keep You on Track

You don’t need to know everything about digital marketing, but you do need to watch these four things:

  1. Call Tracking: Are calls increasing from your PPC efforts?
  2. Traffic Volume: Is relevant traffic coming to your site?
  3. CTR: Are your ads getting attention?
  4. CPC: Are you paying a fair amount per click?

No single number tells the whole story, but when you look at them together, you can quickly spot when something’s working… or when something’s way off.

And if an agency can’t explain these numbers in plain English? It might be time to find one that can.

Google Ads Performance Metrics FAQs


Call tracking in Google Ads involves assigning unique phone numbers to your ad campaigns to accurately measure the number of calls generated by your ads, ensuring precise tracking and reporting.


While traffic volume indicates the number of visitors to your site, it doesn’t measure the quality of those visitors. Monitoring conversion metrics is essential to assess the effectiveness of your ads.


A high CTR indicates that your ad is appealing and relevant to users. However, it’s crucial to ensure that this translates into actual conversions and leads.


To assess if your CPC is reasonable, compare it against industry benchmarks and evaluate the return on investment (ROI) from the traffic generated by your ads.


Tools like CallTrax and PhoneSwap can assist in call tracking by assigning unique phone numbers to your campaigns and dynamically replacing phone numbers on your website for visitors coming from your ads.


To enhance your landing page, ensure it is clear, persuasive, and aligns with the intent of your ad. A well-designed landing page can significantly improve conversion rates.

AI Optimization: Hype, Hope, or Head Start?

Last Updated: April 23, 2025

Leer en español

Last week, we unpacked the alphabet soup of SEO, GEO, and AEO. This week, we’re staying in the same neighborhood, but turning the spotlight onto a buzzword that’s been lighting up our inboxes and call logs: AI Optimization.

Let’s clear the air right away: Not all AI optimization is a scam. But some of it? Yeah… it’s more smoke and mirrors than substance.

AI Optimization: The New Snake Oil… or the Next Big Thing?

Here’s the truth: There’s a lot of AI snake oil being sold right now. Fancy dashboards, “AI-powered” this, “machine learning” that… some of it sounds impressive, but when you dig in, it’s all fluff that has no functional purpose (at least at the present time.)

We’ve had a few confused call-ins recently, wondering if they’re being taken for a ride. It’s a fair concern! But here’s the flip side: completely ignoring AI is like refusing to get a smartphone in 2009. Sure, your flip phone still works… but for how long?

Don’t Break the Bank, But GET OFF of Zero

Let’s be clear: we’re not suggesting you dump your entire marketing budget into AI tomorrow. That’s not smart. But staying at zero? That’s even riskier.

Here’s why: Right now, search is still king. About 95% of your traffic probably comes from search engines like Google. But that balance is shifting. Fast.

The traffic you get from search will continue to drop. That much we already know for certain.

We’re looking at a near future where:

  • 95/5 (search/AI) becomes
  • 80/20, then
  • 60/40, and eventually
  • 20/80 in some industries.

You might think that sounds extreme, but AI-driven platforms (think ChatGPT, Grok, Gemini, voice assistants, and future tools we haven’t even seen yet) are already starting to serve answers directly to customers… before they ever hit a search result.

If you’re still sitting at zero when that wave fully hits, you’re going to be underwater.

What Are We Doing About It?

For our CoreSite clients, we’re in the process of rolling out an upgrade to our standard offering. It’s a suite of features we’re calling “AI-Friendly” to help you get future-ready, without the fluff.

Things like:

  • Structuring content so AI can easily understand and surface your business
  • Answer formatting that matches how AI bots want to deliver results
  • Meta data and schema upgrades to talk the AI language

For forward-thinking, future-minded folks, who are looking to move first and reap the benefits, we just launched specific Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) services. These AI Optimization Packages offer more in-depth page-by-page optimizations that will feed those AI bots with all the information they need, exactly how they want to see it. Think of it like putting a turbocharger on your digital presence.

Ask the Hard Questions

If you’re working with an SEO provider, now’s a great time to ask: “What are you doing to prepare me for AI-driven search?” If they shrug, mumble something vague, or try to distract you with a shiny pie chart… it might be time to get a second opinion.

Bottom Line

AI is coming. It’s not a question of if, but when, and how fast. You don’t need to overhaul your whole strategy overnight. But you do need to get off zero. Ever step you take in the AI direction will give you a leg up on your competition. Let’s future-proof your business, smartly, and without the smoke.

Contact Us Today!

AI Optimization FAQs


AI optimization is the practice of structuring website content, schema markup, and conversational language to improve visibility and ranking in AI-driven search systems and virtual assistants.


Traditional SEO focuses on search engine result pages through keyword use, backlinks, and on-page content, whereas AI optimization prioritizes structured data, natural language conversational content, and schema markup to align with AI agents and generative search models.


AI optimization hype refers to exaggerated marketing claims promising instant SEO results via AI, and some AI optimization services are considered snake oil when they offer expensive tools or packages without measurable impact or sound methodology.


My business should get off zero for AI optimization because completely ignoring AI-driven search platforms risks losing visibility as AI agents increasingly serve answers before traditional search results.


My business should budget for AI optimization by allocating a manageable portion of its marketing budget—piloting AI-friendly features and services—rather than investing all funds at once or ignoring AI entirely.


Prospect Genius’s CoreSite upgrade includes AI-Friendly features such as structured content templates, answer formatting optimized for AI bots, metadata enhancements, and JSON-LD schema markup.


Prospect Genius’s AI optimization packages include Answer Engine Optimization (AEO) services for AI agents requiring FAQ integration and structured answers, and Generative Engine Optimization (GEO) services for AI-driven recommendation engines and generative models.


To evaluate if my SEO provider is preparing me for AI-driven search, I should ask: “What AI optimization strategies are you implementing, and can you provide examples of AI-Friendly features, schema markup, or conversational content you have deployed?”

Has A.I. Killed the SEO Star? SEO, GEO, and AEO for Modern Digital Marketing

Last Updated: May 5, 2025

Leer en Español

If you’ve been around digital marketing even a little, you’ve heard of SEO (Search Engine Optimization.) You know the drill: use the right keywords, build some solid backlinks, and boom, your website shows up on Google when someone types in “water heater installation Boston MA.”

But in 2025, the game’s evolving. A lot.

Thanks to the rise of AI-powered assistants (like Alexa and Siri) and chat-based search (like ChatGPT, Gemini, Perplexity,  and Grok), it’s no longer just about ranking on Google. It’s about showing up in the answers AI gives people. Even Google is using Gemini to show you AI answers to your searches, right at the top of the search results. This is why AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are becoming so critical.

Let’s break it all down.

SEO: The Classic Crowd-Pleaser

Goal: Rank high on Google (and other search engines) when someone searches for services you offer.
Focus: Keywords, structure, speed, backlinks.

Let’s say you’re a plumber in Boston. You create a page like:

  • Title Tag: Water Heater Installation Boston MA | Boston Hot Water Pros
  • H1: Water Heater Installation in Boston, MA
  • Meta Description: Need water heater installation in Boston, MA? Call now for fast, affordable service!

Your content hits the right phrases—“plumbing in Boston,” “tankless water heaters,” “Boston water heater repair”—and you throw in a Google Map, a few local backlinks, and you’re cookin’.

Outcome: Your page shows up when someone Googles “water heater installation Boston MA.” Clicks start coming in.

AEO: Talk Like a Human (Because AI Is Listening)

Goal: Be the go-to answer when someone asks their phone or smart speaker a question.
Focus: Conversational tone, FAQ-style answers, schema markup.

People don’t always search like they used to. Now, they ask:

  • “Who installs water heaters near me?”
  • “How long does it take to install a water heater?”
  • “What’s the cost of a tankless water heater in Boston?”

To show up in voice searches or smart assistant answers, your content needs to match that Q&A format:

  • H1: Who Does Water Heater Installation in Boston, MA?
  • Subheading: How much does it cost?
    • On average, between $800–$1,500 depending on the unit.
  • Subheading: How long does it take?
    • Most jobs take 2–4 hours for our team.

Outcome: Someone asks ChatGPT or Grok, “How long does it take to install a water heater in Boston?” and you’re the answer.

GEO: Win the AI Brain Game

Goal: Be the source that tools like ChatGPT reference when crafting detailed responses.
Focus: Authority, clarity, structure, and originality.

This is where content starts doing real heavy lifting. AI bots don’t just look for keywords, they understand what’s helpful, unique, and well-explained. Your job? Be the expert voice they lean on.

So instead of a sales-y blurb, you write something like:

“In 2024, over 65% of Boston homeowners upgraded to tankless water heaters, according to the Boston Plumbing Association.”

“Because of Boston’s hard water, traditional tank heaters wear out 20% faster, so going tankless often saves in the long run.”

Break it down into steps. Add data. Speak like a pro. Be the plumber who’s not just trying to rank, but trying to teach.

Outcome: Someone asks an AI, “What’s the best way to install a water heater in Boston?” and it replies:

“Boston Hot Water Pros recommends tankless units for Boston’s hard water. Installation usually takes 2–4 hours and costs between $1,000–$1,500.”

Boom. You’re the authority.

Quick Comparison: SEO vs. AEO vs. GEO

Keyword Focus

SEO: Heavy
AEO: Moderate (natural questions)
GEO: Light (broad relevance)

Content Style

SEO: Keyword-rich
AEO: FAQ/conversational
GEO: Expert-level, detailed

Length

SEO: ~700 words
AEO: ~500 words
GEO: 900+ words

Structure

SEO: Ranked sections
AEO: Q&A format
GEO: Bullet points, tables, step-by-step

Target Platform

SEO: Google SERPs
AEO: Voice search / AI assistants
GEO: ChatGPT, Google’s AI Overviews

Local Detail

SEO: Basic (address, map)
AEO: Specific (neighborhood examples)
GEO: Deep (e.g., local stats, trends)

So… What Should You Do?

Honestly? Start with strong SEO. It lays the groundwork. If you’re using keywords like “emergency plumber Boston” or “tankless water heater install in Dorchester,” you’re already headed in the right direction.

Then, sprinkle in some AEO magic:

  • Add an FAQ section.
  • Use natural questions as subheadings.
  • Keep answers tight and scannable.

Finally, beef it up for GEO:

  • Drop in unique insights and local stats.
  • Use clear formatting—bullet points, charts, comparisons.
  • Write like an expert, not a salesman.

Final Thoughts

AI isn’t killing SEO, it’s evolving it. The goal now is to be the best answer, whether someone’s typing into Google, asking their phone, or chatting with a bot.

Your website is no longer just a brochure, it’s a resource. A guide. A trusted voice.

So next time you’re updating a service page, ask yourself:

“Would this help me if I were the customer?”

If the answer is yes, chances are… the search engines (and AI) will think so too.

Want help giving your service pages a glow-up that works for SEO, AEO and GEO? Drop us a line. We speak fluent Google and robot.

SEO, GEO, and AEO FAQs


Answer Engine Optimization (AEO) focuses on formatting your content in a conversational Q&A style and using schema markup so that AI assistants and voice search devices can deliver your answers directly to users.


Generative Engine Optimization (GEO) is about creating authoritative, detailed content with unique data, bullet points, and expert insights so that generative AI tools reference your website when crafting their answers, whereas Search Engine Optimization (SEO) focuses on ranking in search results and Answer Engine Optimization (AEO) focuses on voice and Q&A formatting.


Search Engine Optimization (SEO) is the practice of optimizing keywords, site structure, page speed, and backlinks to rank high in Google SERPs, and it remains important because it lays the foundation for visibility and traffic before applying AEO and GEO strategies.


AI has shifted emphasis from purely keyword-based tactics to more user-centric content formats, pushing marketers to adopt conversational tone, structured Q&A, and authoritative data to satisfy AI assistants and chat-based search engines.


AI does not kill SEO but evolves it: websites must now serve as resources by providing clear answers for AI, voice search, and generative models, combining traditional SEO fundamentals with AEO and GEO enhancements.


Businesses should start with strong Search Engine Optimization (SEO) foundations, then add Answer Engine Optimization (AEO) elements like FAQ sections and natural question subheadings, and finally layer in Generative Engine Optimization (GEO) by including unique insights, local data, and expert commentary.


Optimizing for voice search and AI assistants involves using natural, conversational headings in a Q&A format, including Answer Engine Optimization (AEO) schema markup, and providing concise, human-friendly answers that directly address common customer questions.


To adapt for SEO, AEO, and GEO, businesses should: 1) Implement strong SEO fundamentals with targeted keywords and local backlinks, 2) Add AEO-focused FAQ sections with schema markup, and 3) Enhance GEO by publishing expert-level content with original data, bullet-point breakdowns, and clear formatting.

Sign up for our newsletter!

Join our mailing list and receive regular updates on how to effectively market your small business, along with exclusive service promotions.
Please enable JavaScript in your browser to complete this form.