We repeat: Your website’s ranking is not important. That probably goes against everything you previously thought about SEO. However, as Ryan Shelley points out in a recent article on Search Engine Land, there are much more accurate measures of success: The problem with putting too much emphasis on [ranking] is that the search results aren’t always […]
We’re always harping on you about what you should be doing online to help your business’s search engine optimization efforts. But we sometimes forget to mention what you and your fellow business owners should be doing offline. You know—in the real world. Thankfully, seasoned SEO consultant Marcus Miller is on it. He wrote a wonderful article recently discussing how you can supplement […]
As you’re well aware, your website can get traffic from countless channels. Social media, paid advertising, and e-mail campaigns all contribute to your site traffic. But did you know that organic results (mainly from Google) remain the most significant source of traffic? This is according to a recent Search Engine Land article by Kristine Schachinger. […]
Are your PPC ads making users think too much? In a recent article for Search Engine Land titled, “PPC Ads Not Performing? Reduce Cognitive Load,” Andrew Goodman describes what user-experience experts say is an often overlooked performance factor for PPC. In a nutshell, cognitive load refers to the “amount of mental processing power” required to use […]
By now, you’ve heard of the term “search engine optimization” (SEO for short), and at least recognize that there’s a lot of significance behind it. However, according to a recent article on Search Engine Land, there’s still a lot about SEO that business owners don’t know. In his article, “4 Things Most Leaders Don’t Understand About SEO,” […]