Are you DIY-ing your company's paid ads and getting frustrated by your lack of results? You probably started a campaign on Facebook or Google expecting to drive tons of visitors to your website—or, better yet, to generate a slew of new customers. However, for some reason, you're just not getting the results you were hoping for. Worst of all, the cost of your ads keeps going up! You feel like you're dumping your business's hard-earned cash down the drain. Why is this happening? To answer … [Read more...] about One Major Reason Your Paid Ads Aren’t Getting You Results
The PPC Metrics You SHOULD Be Focusing On
If you're handling your own PPC with AdWords or Bing Ads, hats off to you! It's not an easy undertaking. However, it's certainly doable once you become more familiar with industry vocabulary and best practices. Learning the right terminology and approach can take time, though. One common stumbling block, even for experienced DIYers, has to do with metrics. Oftentimes, business owners are focusing on the wrong PPC metrics and therefore aren't getting the most out of their campaigns. Look … [Read more...] about The PPC Metrics You SHOULD Be Focusing On
Four Ways Your PPC Services Could Be a Rip-Off
"Where's my money going, exactly?" If you're paying an online advertising company for PPC services, this is a question you should be asking. A disheartening number of providers don't offer any type of transparency when it comes to billing, clicks, or campaign performance. Unfortunately, there are several ways your PPC services provider could be ripping you off without you even realizing it. When PPC providers don't offer transparency, you pay dearly. In this post, we'll highlight a few of … [Read more...] about Four Ways Your PPC Services Could Be a Rip-Off
Why You Must Give Your SEO Campaign Time
How long do you plan to keep your company in business? For the vast majority of business owners, the answer is something longer than 90 days. Why, then, are many business owners so reluctant to invest in online advertising for the long haul? If you want a long-lasting web presence that gets stronger and stronger as time goes on, then you must be patient as SEO builds. An SEO program may try your patience for the first 90 days, but the long-term ROI will be worth the wait. Here's why SEO … [Read more...] about Why You Must Give Your SEO Campaign Time