Are you DIY-ing your company’s paid ads and getting frustrated by your lack of results? You probably started a campaign on Facebook or Google expecting to drive tons of visitors to your website—or, better yet, to generate a slew of new customers. However, for some reason, you’re just not getting the results you were hoping […]
If you’re handling your own PPC with AdWords or Bing Ads, hats off to you! It’s not an easy undertaking. However, it’s certainly doable once you become more familiar with industry vocabulary and best practices. Learning the right terminology and approach can take time, though. One common stumbling block, even for experienced DIYers, has to do with metrics. […]
“Where’s my money going, exactly?” If you’re paying an online advertising company for PPC services, this is a question you should be asking. A disheartening number of providers don’t offer any type of transparency when it comes to billing, clicks, or campaign performance. Unfortunately, there are several ways your PPC services provider could be ripping you off without […]
How long do you plan to keep your company in business? For the vast majority of business owners, the answer is something longer than 90 days. Why, then, are many business owners so reluctant to invest in online advertising for the long haul? If you want a long-lasting web presence that gets stronger and stronger as time […]