We repeat: Your website's ranking is not important. That probably goes against everything you previously thought about SEO. However, as Ryan Shelley points out in a recent article on Search Engine Land, there are much more accurate measures of success: The problem with putting too much emphasis on [ranking] is that the search results aren’t always consistent. Google’s results will vary based on a number of different criteria. More specifically, ranking only tells you how your site performs when … [Read more...] about Your Website's Ranking Is Not Important
"We'll put your website on the first page of Google!" "Guaranteed page-one rankings!" "First-page placement guaranteed!" You've heard it all before. If you search Google for SEO services, it won't take long for you to find a slew of SEO companies making these types of guarantees. In fact, these guarantees are so pervasive, you could easily conclude that they're the basis of most companies' business plans. However, when it comes down to it, these companies are guaranteeing something that is … [Read more...] about Page One Guarantee? No, Thanks.