Is an unprofessional e-mail address holding you back? It's a common refrain for job seekers, as unprofessional e-mail addresses on resumes can make prospective employers think twice about hiring them. But did you know that it can have the same effect on prospective customers seeking local service providers? An unprofessional e-mail address might convince them not to do business with you. At the same time, Google has rolled out new procedures for claiming business listings that require business … [Read more...] about Why You Should Give Your Company E-Mail Address a Makeover
Facebook Is the New Google
Facebook isn't just for stalking your old classmates anymore. In the past few years, Facebook has evolved into a hub for exchanging information—everything from political opinions to diet tips to breaking news—among friends, coworkers, and relatives. People even outsource their own questions, asking trusted friends who they recommend for local doctors, dentists, hair dressers, repairmen, contractors, and so on. That means local businesses and service providers have a unique opportunity on … [Read more...] about Facebook Is the New Google
Keep Calm and Carry On: How to Respond to a Negative Review
Customer reviews are a blessing and a curse. When you have countless satisfied customers leaving you glowing reviews on directories like Google+ Local, Yelp, Facebook, Angie's List, CitySearch, and so on, your business gets a huge boost and your self-esteem soars. But as soon as you notice one negative review, a record scratches and the party stops. You can't believe what you're reading. It's upsetting to read negative things about your company, especially when you try so hard to satisfy every … [Read more...] about Keep Calm and Carry On: How to Respond to a Negative Review