So, your business is ranking pretty well in your hometown. But what if you want to get more jobs in the next town over? Or maybe you want to expand into a different state entirely? No problem. Prospect Genius has a handful of cost-effective strategies to help you target a new service area without going over budget. Of course, the strategy we prescribe will depend on how far away your second address is. Thankfully, we've had lots of success solving this problem for clients and business … [Read more...] about Little Known Ways to Market Yourself in a New Location
How to Minimize Your Damage From Google’s New Platform
Have you noticed a new type of sponsored result on Google's search results pages? These ads are for Google's new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official website, "Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar … [Read more...] about How to Minimize Your Damage From Google’s New Platform