With the growing emphasis on local rankings in Google Maps, it's easy for business owners to forget about the significance of traditional SEO and organic search rankings. Thankfully, a recent article by Christopher Ratcliff reminds business owners of the enduring importance of organic SEO—especially as it relates to local rankings. The article discusses how Google revealed the top factors in local ranking. And, as it turns out, organic search ranking is one of those factors. In addition to … [Read more...] about Reminder: Traditional SEO Is as Influential as Ever
Why Organic Search Will Always Be Vital
As you're well aware, your website can get traffic from countless channels. Social media, paid advertising, and e-mail campaigns all contribute to your site traffic. But did you know that organic results (mainly from Google) remain the most significant source of traffic? This is according to a recent Search Engine Land article by Kristine Schachinger. Titled, "4 Reasons Organic Search Is Better," the article explains why there's no match for the long-term effectiveness of organic, SEO-based … [Read more...] about Why Organic Search Will Always Be Vital
Online Advertising and the New Google
The New Google In a past blog post, we looked the different parts of Google: maps, organics, and sponsored (pay per click). But since then, Google has changed its look—and its game. Now, when you search for a local company or service, the results display as a combination of the maps and organics, with a small map off to the right side that covers the sponsored results as you scroll down. Here’s a short-and-sweet look at how things have changed: the new search results page is on the left, the old … [Read more...] about Online Advertising and the New Google