At an industry event this week in New York City, Google's Gary Illyes spoke about one of the search giant's latest endeavors: mobile-first indexing. Illyes said this project has begun to roll out, with an undisclosed number of websites already affected. The timeline for a complete roll-out also remains undisclosed. All of this "undisclosed" information makes the development sound more ominous than it is. We apologize for that. Information is scarce at this early stage, but don't panic. … [Read more...] about Is Your Mobile Site Ready to Carry the Team for You?
At the end of the year, we find it useful to take stock of all the industry developments we've observed over the past 12 months and try to predict what trends the new year will bring. Understanding the industry's online marketing predictions for 2017 is the best way to make sure you start the new year on the right foot. So let's get right into it. Here are the most significant online marketing predictions for 2017 you need to know about. 1. Putting a Premium on User Experience Industry experts … [Read more...] about Looking Ahead: Our Online Marketing Predictions for 2017