You hire an online advertising company because you don't want to do all the work yourself. We get it. But here's the thing: Any worthwhile campaign is going to require a mild amount of effort on your part. Unless you want drop-you-in-a-directory, cookie-cutter advertising, you can't be completely … [Read more...] about A Hands-Off Campaign Means Cookie-Cutter Advertising
Do You Have a Plan for Handling Missed Calls?
As a small business owner, you can't possibly answer the phone every time it rings, especially if you're on a much-deserved vacation from work. But that's no excuse for missing all of those incoming leads. The number of sales you close is directly proportional to the number of calls you answer, but … [Read more...] about Do You Have a Plan for Handling Missed Calls?
Online Advertising Guarantees Are Just Tricks
Let's say you're an appliance repairman. If you were to install a new part in a washing machine, you would most likely guarantee the quality of your handiwork, but you probably wouldn't specifically guarantee how clean your customer's clothes would come out of the wash. Why not? Because there would … [Read more...] about Online Advertising Guarantees Are Just Tricks
Missed Calls, Missed Customers
Right now, you could be hindering your company's growth without even knowing it. It's no joke. Every time you miss a call, you lose money. In fact, you could be losing upwards of thousands of dollars annually from missed calls alone. Whether it's a call from Google+ Local or a prospective customer, … [Read more...] about Missed Calls, Missed Customers