Google's new slogan should be, "Helping Goliath pummel David." If you’ve been following this blog for a while, then you already know how we feel about Google and their reckless behavior towards the little guy. But for newcomers, here's a quick recap: Google’s motivation will always be to maximize profits for themselves. This runs in direct opposition to the best interests of small businesses that can't spend a fortune advertising themselves online. And it's getting worse. Now, with … [Read more...] about How Google’s Greed Is Slashing Your Website Traffic
How to Minimize Your Damage From Google’s New Platform
Have you noticed a new type of sponsored result on Google's search results pages? These ads are for Google's new platform, Local Services, which Google designed to promote local service providers like plumbers, electricians, handymen, cleaners, locksmiths, and the like. According to the official website, "Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, so you can keep your calendar … [Read more...] about How to Minimize Your Damage From Google’s New Platform