At Prospect Genius, we've spent years and years perfecting our online advertising services and adapting them to meet Google's changing standards. We do this so we can provide the most effective advertising possible and produce satisfying results. However, our efforts can only take a client so far if that client is doing things that are inadvertently sabotaging their online advertising campaign and web presence. To keep your campaign successful, stay on Google's good side by avoiding these three … [Read more...] about Top 3 Behaviors That Will Hurt Your Web Presence
The Do's and Don'ts of Expanding Your Campaign
Thinking about expanding your Prospect Genius campaign in 2015? It's not uncommon for clients to want to take their campaigns to the next level after being with us for a certain amount of time and achieving a certain level of success. You want to see how far you can take your online advertising campaign, and we can't blame you! You should feel free to make upgrades and additions to your Prospect Genius campaign, but be careful: more does not always mean better. Here's what to do and what not to … [Read more...] about The Do's and Don'ts of Expanding Your Campaign
Avoid These Online Advertising Pitfalls
While the world of online advertising is rapidly advancing, most experts still look at it as the Wild West. There aren't too many standardized methods set in stone, and there sure are a lot of entrepreneurs trying to carve out a niche for themselves. In the spirit of independence and getting rich quick inherent to the American frontier, some dubious online advertisers have developed and perpetuated ways to cut corners in hopes of seeing faster results. Spoiler alert: They usually don't work. The … [Read more...] about Avoid These Online Advertising Pitfalls