Are you DIY-ing your company's paid ads and getting frustrated by your lack of results? You probably started a campaign on Facebook or Google expecting to drive tons of visitors to your website—or, better yet, to generate a slew of new customers. However, for some reason, you're just not getting … [Read more...] about One Major Reason Your Paid Ads Aren’t Getting You Results
The Four Most Commonly Misunderstood PPC Metrics
Look. Online advertising isn't easy. Not only is it time consuming—it's downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing … [Read more...] about The Four Most Commonly Misunderstood PPC Metrics