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You are here: Home / Archives for CoreSite

Which of These Online Marketing Strategies Will Be Your Next Step?

Last Updated: February 15, 2024

“What are the best next steps for my marketing?”
This is a question we hear a lot from our clients. As your small business’s online marketing campaign flourishes, it’s natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you’re currently using, there’s a way for you to keep climbing the ladder, if that’s what you want.
Of course, what you do next depends largely on what you’ve already done. You can’t just start hiking halfway up a mountain, right? You have to start at the bottom and work your way to the top.
So, in this post, we’ll explore your options for advancement based on which of our online marketing strategies you’ve already succeeded with. Let’s dive in!

First, the Bare Necessities

Before you can try any advanced online marketing strategies, these are your must-haves:

  • Basic website
  • Google Maps listing

Basic website: You’ve heard the old saying, “All roads lead to Rome.” Well, when we’re talking about your online presence, all roads lead to your website. An optimized website forms the basis of your online presence because it’s tied to every listing and gives your business the SEO fuel it needs. Find out more about the connection between websites and local search in this blog post. (And remember, a website must be optimized for mobile devices as well as desktop computers!)
Google Maps listing: Since Google Maps listings are tied directly to Google’s search engine and algorithms, having one is absolutely, 100% essential. You can’t have a local web presence without one. Read more about Google maps listing optimization on our website.
This is why the overwhelming majority of our clients purchase both a CoreSite and Google Maps optimization.

Now, Choose Your Own Adventure

Once you have these fundamentals covered, you can take your own path. Here are the online marketing strategies to consider:

  • SEO content writing
  • More directory listings
  • Paid advertising
  • Social media outreach
  • Paid social media advertising
  • Remarketing

SEO content writing (a.k.a. Ghost Writing): Add more pages to your CoreSite to target specific keywords. This boosts your SEO and, therefore, your local search rankings. More visibility means more visitors to your site!
More directory listings (a.k.a. Directory Dominator): Push your business’s information into all the right directories. The more your business info appears on quality websites, the stronger your SEO and local web presence will be. This option works great when you already have lots of website content, but it can be effective on its own as well.
Paid advertising (a.k.a. Pay-Per-Click): As we like to say, “Why walk when you can run?” Boost your visibility in local search by promoting your business in sponsored ads. They appear right at the top of the search results page. For best results, do this after you’ve optimized your website.
Social media outreach (a.k.a. SocialStream and/or SocialBuzz): Put yourself on the social media platforms where your customers are already spending their time! In competitive industries, it isn’t enough to be visible in Google results. You also need to interact and engage with your customers on Facebook and Twitter to demonstrate your accessibility. Since social media doesn’t add much SEO-wise, we don’t advise focusing on this until you feel you’ve fully optimized your website and directory listings.
Paid social media advertising (a.k.a. Facebook Ads): Get even more exposure on social media by sponsoring your own posts. This is next-level social media outreach for businesses that already have a well-established presence.
Remarketing: Go beyond sponsored ads on Google. Remarketing allows you to target ads at people who previously visited your site, so your business and brand stay top of mind. This is another next-level option, so be sure you’ve maximized your website’s SEO as much as possible before investing in it.

Consider These Outside Add-Ons

After you’ve achieved a certain level of success with our online marketing strategies, you may wish to add a service or two that Prospect Genius doesn’t offer ourselves. For example, you may want to leverage:

  • Customer review aggregators
  • E-mail marketing blasts
  • Professional answering services

Customer review aggregators: These services contact customers on your behalf and request reviews from them. Then, you can add those reviews to your website. In the past, we’ve had success using Customer Lobby for our own customer review needs.
E-mail marketing blasts: Want to keep your customers up to date on special deals and company news? Communicate en masse with the help of an e-mail marketing service. We like ActiveCampaign and MailChimp.
Professional answering services: If you’re too busy to answer the phone when customers call, enlist a remote answering service. They answer your calls with professionalism and record all your messages. We have a partnership with Professional Answering Service, Inc. that gets you a discount on their services!

Your Unique Circumstance Determines a Lot

Of course, your next steps will depend on several variables, including your short-term needs and long-term goals. For example, if you want to use paid advertising long-term, then you should only do so after you’ve completed substantial SEO work on your website. This ensures good ROI because it lowers your AdWords costs and makes your ads more potent. On the other hand, if you’re only looking for a temporary campaign to promote a special offering or discount, then you probably aren’t as concerned with long-term ROI.
Geographic location also influences which online marketing strategies will work for you. For instance, if you’re in a rural area without much competition, then you may only need a Google listing and a three-page CoreSite. However, if you’re in a densely populated area, then you’ll have to do significantly more work and narrowly target specific keywords to beat the competition.
Countless other quirks can dictate how each program works for your business. That’s why you should discuss your needs and goals with your Prospect Genius account manager. We’ll make sure you’re using the best strategy for your business.
Ready to make the next move for your online marketing? Call today!

Stop Renting! Invest in Website Ownership to Build Your Tax Resolution Brand

Last Updated: November 28, 2016

For tax resolution professionals looking to reach more customers online, the logical step is to sign up with a web marketer. It makes perfect sense: You get your own website, directory listings, and general online promotion. It’s everything you need to advertise your tax help services to all the right people.
However, there’s something you may not realize. With many online marketing companies, “your own website” is not what it sounds like. It’s actually a website owned by the marketer, not you. This sets you up for years of renting—essentially borrowing—the website that’s the cornerstone of your Internet visibility. So if that website ever goes away, you can wave goodbye to your web presence.
There’s a better way. With Prospect Genius’s CoreSite™ product, as soon as you purchase your website, you own it. This ownership gives you control, enabling you to invest in your brand long term.

Why is having control of your website so important? And how does it help you down the road? Read on to find out.

Owning vs. Renting

Just like with real estate, there are major benefits to owning versus renting. What they all boil down to, though, is what you end up with at the end of the day. When you rent a house for a year, you pay 12 monthly payments to keep a roof over your head. That’s all you get. At the end of the year, you have nothing to show for the rent you’ve paid, except for maybe not dying of exposure. When you buy a house and pay monthly mortgage payments, you still get a roof over your head. But you also secure the additional benefit of equity in your home. When the mortgage is paid off, you own the property; whereas if you were paying rent for all that time, you’d still have zero equity—and zero ownership—of the home.
With a website owned by your marketing company, you’re renting, paying month in and month out to keep your site up. As soon as you stop paying, they can take your website down, sell it to a competitor, or take any number of other steps that functionally dismantle your entire web presence.
When you own your website, it’s yours to keep. You can pay Prospect Genius to promote it. You can work with another online advertising company for search engine optimization or other web visibility-enhancing strategies. It’s up to you. You own your website, so you make the choice!

Investing in Your Brand

For tax resolution companies, your reputation is everything. Taxpayers who are looking for tax problem help simply won’t work with a tax advisor who isn’t highly regarded and known for honest expertise. That makes sense, as the wrong tax advice can lead a taxpayer to owe thousands more in penalties and interest. However, it also means you have to do everything you can to build and maintain your brand’s reputation.
Not sure how your reputation ties into owning your own website? It’s simple. When you own your website, you’re investing in your brand. You’re promoting your tax help company using a both a business name and a URL you can rely on to be around down the road. You have control over these things because you own your site. With the traditional renting model, you risk losing control of that URL and having to start over from scratch on building your brand name and recognition.
So when it comes to marketing your tax resolution company online, who do you want in control of your website—and thus your entire web presence? If you want to invest in your company’s future, then invest in your brand. Make sure you own your website.
For more information on the benefits of owning your website, or to learn more about Prospect Genius’s CoreSite product, feel free to contact us at your convenience!

The Next Generation of Small Business Website Design Is Here!

Last Updated: February 15, 2024

Your website is the cornerstone of your online presence. So why not invest a little more in your small business website? You deserve a top-of-the-line website that can shoulder your online marketing needs for years and years to come.

Introducing: CoreSites™

A top-of-the-line website is exactly what Prospect Genius will bring you with our brand-new platform. We listened to our clients and developed a second-generation platform that gives small business owners exactly what they’re looking for in a website:

  • Complete ownership for the future
  • Updated, modern appearance with more room for customization 
  • A unique URL that may contain your business name

We named our new websites CoreSites because they’re effective and central to your whole marketing strategy.
If having control of your site and its content is particularly important to you, or you’re seeking a site that’s flashy and attention-grabbing, then you’ll be interested in upgrading to a CoreSite. Keep reading to learn more!

Total Ownership of Your Small Business Website

Prospect Genius’s new platform allows you to invest in your business’s long-term success. We provide you with a fully functional site and unique, written content you can keep forever. If you’re going to pay for a website, it should at least be one you can keep, right?
(Already have a website? Bring your own and have us revamp it for you! More on that below.)

How Does It Work?

  • You give us as much information as you can about your company.
  • We create a personalized website for your business based on your services, background, and desired appearance.
  • You can finance the website over a period of 12 months (or choose to purchase it outright).
  • Once it’s paid for, it’s yours to keep!

Small businesses used to have to forego owning a beautiful, fully functional website due to budget constraints. However, with Prospect Genius’s new platform and financing options, we make owning a good-looking, customized website much more affordable for small businesses.

Modern Appearance Customized Just for You

You want your website to reflect you. With our new platform, that’s exactly what you’ll get. With an all-new selection of layouts and features that provide practically endless customization possibilities, we have something for everyone.

How Does It Work?

  • We’ll ask you about what you want out of your site and show you sample layouts.
  • We’ll build your small business website, adding flourishes and features to give it a one-of-a-kind look.
  • After it’s built, we’ll give you a chance to review it and request specific changes, if necessary.

We do what we can to ensure you get the small business website of your dreams.

Your Very Own, Custom URL

Since your website is a vital part of your branding and overall web presence, it makes sense to want your business name right there in the URL. When you use our new platform, you can enjoy a custom URL that is easy to remember and promotes your business.

How Does It Work?

  • Instead of a generic URL like “appliancerepair-texas.biz,” you can use your actual business name (e.g., “bobsappliancerepair.com”).
  • If you already own a custom URL, you can just bring it with you.
  • You’re free to take your URL with you if and when you leave.

A custom URL is the extra touch you need to make your website truly your own.

Option to Bring Your Own Site

Good news! If you already have a small business website, you can still use our platform to get unique content, boost your SEO, and increase your traffic. The process of adding content is seamless for websites powered by WordPress, but virtually anyone with a website can take advantage of our professional content writing services.

Brand-New Platform, Same Great Service

Whether you’re a happy Prospect Genius client looking for an upgrade, a first-time buyer wanting to make a smart investment, or a veteran small business owner needing to get serious about online marketing, our new platform has the right solution for you.
Best of all, our platform is the only thing that’s changed. We still have the same commitment to upholding our professional integrity and serving our clients with their best interests at heart. Ultimately, this new platform exists because we wanted to make life better for the small business owners who inspire us every day.
Call to chat with us about your new small business website today!

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Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

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 (800) 689-1273
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What Drives Us?

Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

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