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Prospect Genius

Prospect Genius

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The PPC Metrics You SHOULD Be Focusing On

October 13, 2016

PPC metrics

If you're handling your own PPC with AdWords or Bing Ads, hats off to you! It's not an easy undertaking. However, it's certainly doable once you become more familiar with industry vocabulary and best practices. Learning the right terminology and approach can take time, though. One common stumbling … [Read more...] about The PPC Metrics You SHOULD Be Focusing On

Filed Under: Blog, Tips and Tricks Tagged With: adwords, bing ads, click-through rate, conversion rate, ppc, resource, ROI

Four Ways Your PPC Services Could Be a Rip-Off

July 13, 2016

"Where's my money going, exactly?" If you're paying an online advertising company for PPC services, this is a question you should be asking. A disheartening number of providers don't offer any type of transparency when it comes to billing, clicks, or campaign performance. Unfortunately, there are … [Read more...] about Four Ways Your PPC Services Could Be a Rip-Off

Filed Under: Blog, Tips and Tricks Tagged With: click-through rate, online advertising companies, online advertising services, ppc, ROI

READ THIS: "4 Things Most Leaders Don't Know About SEO"

June 11, 2015

By now, you've heard of the term "search engine optimization" (SEO for short), and at least recognize that there's a lot of significance behind it. However, according to a recent article on Search Engine Land, there's still a lot about SEO that business owners don't know. In his article, "4 Things … [Read more...] about READ THIS: "4 Things Most Leaders Don't Know About SEO"

Filed Under: Blog, Tips and Tricks Tagged With: branding, click-through rate, consumer behavior, conversion rate, customer reviews, online advertising campaign, ppc, Search Engine Land, seo

The Four Most Commonly Misunderstood PPC Metrics

April 16, 2015

Look. Online advertising isn't easy. Not only is it time consuming—it's downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing … [Read more...] about The Four Most Commonly Misunderstood PPC Metrics

Filed Under: Blog, The Google Guru, Tips and Tricks Tagged With: ad position, adwords, click-through rate, cost per click, ppc, small businesses

When Pay-Per-Click Becomes Pay-Per-Search

March 17, 2014

We have a lot of clients who like to periodically search for their business on Google. Understandably, they're curious as to how their campaign is performing and, if they're pay-per-click clients, they want to see how their sponsored ads look on the search results page. But here's the thing: … [Read more...] about When Pay-Per-Click Becomes Pay-Per-Search

Filed Under: Blog, Newsletters, Tips and Tricks Tagged With: click-through rate, client portal, costs, Google AdWords, online advertising, ppc

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