If you’re handling your own PPC with AdWords or Bing Ads, hats off to you! It’s not an easy undertaking. However, it’s certainly doable once you become more familiar with industry vocabulary and best practices. Learning the right terminology and approach can take time, though. One common stumbling block, even for experienced DIYers, has to do with metrics. […]
“Where’s my money going, exactly?” If you’re paying an online advertising company for PPC services, this is a question you should be asking. A disheartening number of providers don’t offer any type of transparency when it comes to billing, clicks, or campaign performance. Unfortunately, there are several ways your PPC services provider could be ripping you off without […]
By now, you’ve heard of the term “search engine optimization” (SEO for short), and at least recognize that there’s a lot of significance behind it. However, according to a recent article on Search Engine Land, there’s still a lot about SEO that business owners don’t know. In his article, “4 Things Most Leaders Don’t Understand About SEO,” […]
Look. Online advertising isn’t easy. Not only is it time consuming—it’s downright confusing. Why else would there be an entire industry made up of professionals who have devoted their days and years to studying the nuances of online advertising? If it were easy, every business owner would be doing it themselves, and everyone would be […]
We have a lot of clients who like to periodically search for their business on Google. Understandably, they’re curious as to how their campaign is performing and, if they’re pay-per-click clients, they want to see how their sponsored ads look on the search results page. But here’s the thing: Frequently googling your company can actually […]