It's genuinely depressing to think about the totality of words we've wasted whining about Google's pay-to-play model. Not because we regret the time spent educating our readers, but because we wish this weren't the reality of digital marketing in 2020. Especially during a crippling pandemic. And we know this situation is just as depressing for all of the small, local service providers out there who feel like they don't have a fighting chance. But we're done with despair. It won't do … [Read more...] about How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget
How to Keep the Holidays From Ruining Your Online Marketing
It's no secret that most of us stretch our budgets a little thin over the holiday season. With parties to host and gifts to buy, money disappears quickly. And for many small business owners, the slightly blurred line between personal and business finances means the holidays can impact some of your company's operations—like online marketing. If you're feeling the squeeze of the holidays on your small business's budget, it's fine to tighten your belt—but don't let it affect your online marketing. … [Read more...] about How to Keep the Holidays From Ruining Your Online Marketing