Let’s be honest: every business owner knows you need something online. No website = No calls. But here’s the mistake almost everyone makes: they throw up a one-page “el-cheapo” site and call it good. That’s like showing up to a drag race in a go-kart.
Mistake #1: The One-Page Wonder
A single-page site barely gets you off the starting line. It doesn’t give Google (or your customers) much to go on, so you’re stuck at the back, treated like a domain squatter instead of a real contender. It’s definitely better than nothing, but not by much.
Mistake #2: The Basic Three-Pager
You try to up your game by adding pages: Home, Contact, Services. Then you make a long bullet list of everything you do on that Services page. But to Google, this is just a rolling chassis with no engine. You look the part, but you’re not moving up in the rankings. Your site still isn’t built to win. That long list of scattered ideas has less focus than a squirrel in a peanut factory.
The Game-Changer: One Service, One Page
Here’s where the rubber meets the road. Take that list of services and turn each one into its own dedicated page. Now you’re up to 19 pages instead of three, each one a powerhouse of detail and value. Suddenly, you’ve got a W16 engine under the hood. Google finally knows what you do best, and customers find exactly what they need, right when they need it.
The Problem and the Opportunity
Here’s the opportunity: Most of your competitors are still stuck with the basics. They don’t realize they’re running a go-kart while the real winners have tuned, targeted, turbocharged sites. This is your chance to race right past them, if you do it right.
In the Age of AI, One Page Per Thought Is More Important Than Ever
It’s not just about Google anymore. AI search and answer engines (think ChatGPT, Google’s AI Overviews, and even voice assistants) are picking the one best, most specific answer to every question. With fewer chances to get in front of customers, you need to be the single best answer every time.
That means your pages can’t be generic. They need to be dialed in, crystal clear, and laser-focused on exactly what the user is looking for. It’s not just SEO, it’s AI optimization, too.
Build the Engine, Then Fuel It With AEO
Once your SEO foundation is solid (one service, one page, all dialed in), it’s time to pour in the race gas:
Add FAQ and Answer Sections to Every Page
These aren’t just for people, they’re for AI, too. Adding detailed, relevant FAQs to each service page helps you show up in answer engines and voice searches. It’s literally impossible to do this with a single “services” page; you need those individual pages first.
Think of it this way: building all those service pages is like assembling your W16 motor. Adding high-quality FAQ content is pouring in the high-octane fuel. You can’t cross the finish line without both.
Action Steps: Outrace the Competition in the AI Era
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Break out every service onto its own page. No exceptions!
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Optimize each page for SEO: clear titles, strong content, and targeted keywords.
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Add location-specific pages for every town you serve. That means a page for each combination of service offered and town served.
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Supercharge every page with FAQs. This is how you win with AEO.
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Keep tuning: Update, expand, and improve over time. The AI “race” never really ends!
Are You Nuts?
Look, you’d probably rather pluck your own eyeballs out with a rusty spoon and wash them off in hot sauce than write 16 pages of content for your website. Like most people, you’re probably struggling just to get the invoices out and collect payment for the jobs you’ve done. And with all of that taking time away from your family, it’s a lot to ask to add this to your list, too.
Just remember two things:
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You don’t have to do this all at once. This can be done a little at a time over a series of months.
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You don’t have to be the one banging on the keyboard. This is something you can outsource. There are plenty of companies (including us) who can help you with this. Just make sure you vet them thoroughly, so you’re not handed a bunch of trash content that does little more than drain your wallet.
Ready to Fuel Up and Win?
Most local competitors don’t even realize they’re racing against AI answer engines, not just Google. But you do. Build your engine, pour in the race gas, and watch as you cross the finish line far ahead.
Need help tuning up? We help businesses win in Google, and in the new age of AI.
