• Skip to primary navigation
  • Skip to main content
  • Skip to footer
(800) 689-1273
Facebook Twitter Youtube Linkedin
Prospect Genius logo

Prospect Genius

Menu
  • Services
    • Websites
      • CoreSite
      • Free Google Business Profile Website Alternative
    • SEO
      • CleanSlate
      • Directory Dominator
      • SEO Content Writing Services
    • A.I.
      • AI Optimization Quick Start
      • GEO – Generative Engine Optimization
      • AEO – Answer Engine Optimization
    • Social Media
      • SocialStart
      • SocialBuzz
      • SocialStream
    • Pay Per Click
      • Google Adwords
      • Facebook / Instagram Ads
      • Remarketing
    • Email Marketing
      • EmailStream
      • ReviewStream
    • Tools
      • PhoneSwap
      • CallTrax
      • Spaminator
      • EmailMask
      • WebFax
      • AdTrax
      • MapTrax
    • Google Business Profile
      • Google Business Profile Rescue
      • Google Review Rescue
      • Google Business Profile Optimization
      • Google Review StarSaver
  • Reviews
  • FAQ
  • About Us
    • Charity
  • Blog
  • Contact Us
Log In
You are here: Home / Archives for adtrax

11 Simple Ways to Customize Your Online Advertising Campaign

Last Updated: February 15, 2024

Our lead generation program allows you to be as involved as you want, an aspect that appeals to many of our clients. If you prefer to be hands off and let us take care of all the details, that’s great. However, there are many clients who like to be more interactive with their campaigns. By making their own contributions and adding touches of their unique personalities to their sites, they feel more invested in their campaigns and forge a stronger connection with their own customers.
easy button
Thankfully, it’s not only easy to add custom flourishes to your online advertising campaign—it’s also inexpensive.

DIY Freebies

These do-it-yourself options are free through the Client Portal.

  1. Add a photo gallery. Through the Client Portal, you can manage a photo gallery by uploading your own original photos. All you have to do is ask us to enable the photo gallery tab on your LeadTrax™ site, and then you can go to town! The gallery can focus on anything you want: recently completed work, before-and-after shots, items for sale, or even your team members. People love pictures, and having a photo gallery that showcases your talent or brand is a great way to take advantage of that.
  2. Add a “For Sale” tab. Operating the same way as the photo gallery, this tab allows you to upload your own pictures and captions for items that you’re selling (once we’ve enabled it on your site). This has been very popular with appliance repair companies that sell refurbished appliances. Take a look at the “For Sale” tab at A B Appliance Services, for example.
  3. Keep your own blog. Every new LeadTrax site comes with a fully functional blog just waiting to be filled with content. We write a couple of initial posts for you following your site launch, but after that, you can feel free to update your blog as much as you want. As long as you have a topic that your audience wants to read about, you can write your heart out. An up-to-date, informative blog proves to your prospects that you’re engaged and knowledgeable.

Complimentary Add-Ons

Our professionals will take care of these for you free of charge. Simply call or e-mail us with your specific requests, and we’ll do all the work!

  1. Add unique tabs for extra content. This is a great option for business owners who want to include a separate “About Us” page, but it can work for almost any extra content you wish to include. You can either submit your own, original content for us to add, or our professional writers can do the job for you. Take a look at the “About Us” page for Mary Ellen Flaherty & Brendan Flaherty Realtors as an example. You may also be inspired by Yocum Shutters and Blinds, who used this tab to showcase their “Best of West Chester” award.
  2. Add custom e-mail/service request forms. Many business owners find that their customers like to submit e-mails and service requests right from their websites, which is why we include an “E-mail Us” link as a standard feature on all of our LeadTrax sites. However, some businesses find it handy to have custom content in their e-mail forms so they can ensure they get all of the necessary information from their prospects right up front. Just tell us about the specific fields or questions you’d like to include, and we’ll create a custom form for you. For instance, we created a custom e-mail form for Acello Tax Resolution Group that asks prospective customers to provide details about their tax problems. This gives the tax consultants a baseline understanding of the case, making life easier for both the business owner and the customer.
  3. Add a “Leave Us a Review!” button. As we’ve covered extensively, customer reviews are a crucial part of your online presence. When you have us add this button to your site, it will be more convenient for past customers to click on it and submit a quick review of your business. Then, the feature will automatically upload the positive reviews straight to your Google+ listing.

Low-Cost Additions

These options require the hands of our professionals, but they’re well worth the minor investment.

  1. Upgrade your template. If you’ve been with us for a few years, then you might be sick of looking at the same ol’ layout all the time. Or you might want a more updated look to keep up with the times. Whatever the reason, if you’re interested in upgrading your LeadTrax site template, just let us know! Right now, we have several brand-new templates hot off the presses.
  2. Request brand pages. If you work in an industry like appliance repair, you might find that customers are often seeking a repairman who specializes in specific brands. You can easily address this by having us write a brief, targeted page for any brand you wish to highlight. Morris County Appliance Repair, for example, chose to add pages for quite a few of its most popular appliance brands.
  3. Request a press release. Has something newsworthy recently happened with your company? Why not announce it? We can write a press release on your behalf and distribute it to boost your SEO. At the same time, you’ll have a tangible news item that you can share with all of your friends and fans on social media.
  4. Use MapTrax™. MapTrax is a tool that monitors your Google listing for you. It will alert you if the content or status of your listing changes so you can be aware of any red flags. MapTrax saves you from having to manually check your listing daily, which means you can focus your time and energy elsewhere.
  5. Use AdTrax™. AdTrax allows you to laser-focus the way you track your campaign. Instead of giving you a broad picture of how many leads your campaign is generating per month, AdTrax lets you see how your site is ranking on Google for specific keywords of your choosing. This way, you can make sure you’re attracting your ideal audience and make adjustments as you see fit.

Take the First Step

Your online advertising campaign won’t customize itself! Why not browse the Client Portal and try out some of those free tools yourself? If you’re having trouble with the technology or you need some guidance, don’t hesitate to call your campaign coordinator for help. That’s what we’re here for! Similarly, if a few of the paid options appeal to you but you can’t decide which one is best, feel free to discuss them with us. We’ll help you figure out how to get the best value for your campaign.
The bottom line is, we’re here as a resource for you. However you decide to proceed, let us in on the conversation so we can help you make the wisest decision possible. Good luck!

Spring Savings: Pay Less, Get More

Last Updated: February 15, 2024

Refer Clients and Save Big

Did you know that there’s a simple, easy way to substantially cut your monthly online advertising bill?
Countless clients have done it and continue to enjoy big savings each month. All you have to do is refer a few of your friends to us! By giving us the names and phone numbers of fellow business owners who you think might be interested in signing up for our lead generation program, you can save $10 per month on your own bill! While most companies will offer a one-time discount for referrals, we’re offering a generous $10 off every month for the rest of your campaign.*

Keep reading to learn about the client referral process and how you can use it to your advantage.

How Does It Work?

Once you’ve referred other business owners to us, we’ll take it from there. We’ll give them a call to see if they’re interested in our online advertising services, and if they decide to sign up for our Core program, you will be eligible for a discount of $10 per month.
You may refer multiple clients and accumulate discounts (so long as your final monthly bill does not go below $9 per month). Moreover, your referred clients do not have to be in the same town or industry as you. We’re not asking you to help out your competitors!
After you receive the credit on your invoice, you can choose to keep your savings in your pocket or use the savings to add more features to your campaign.

A Penny Saved Is a Penny Earned…

In today’s economy, every dollar saved makes a difference. If you refer a handful of clients and save $30-$40 per month, for example, that difference could be huge! Whether you set that money aside for a rainy day or you spend it on fun activities with your family, extra savings can make life a lot easier.

Or You Can Put It to Good Use!

Your other option is to put those savings toward an add-on feature or two. These features will enhance your existing campaign by providing you with extra tracking capabilities, improved site appearance, increased directory reach, and other great benefits.
Here are just a few of the smaller add-on features we offer that you might consider leveraging with your new savings:

  • Ad Blast package: We post ads for your company on online classifieds outlets to reach nearby residents directly.
  • AdTrax™: This is a tracking feature that shows you how your website is ranking for specific keywords.
  • MapTrax™: This is a tool that monitors your Google+ Local page and alerts you of any issues or changes.
  • Press release writing and syndication package: We will write about a newsworthy event related to your company and syndicate that press release to boost the SEO value of your company’s name.
  • Template upgrades: We will switch your LeadTrax™ site to a different template and tweak all of the code, photos, and layout so the content will look even better.
  • Extra CallTrax™ numbers: Add an extra CallTrax number if you want to have another phone line.
  • E-mail-to-phone setup: This automated service sends e-mail leads to your phone. It reads the message to you three times and sends a follow-up text message with the caller’s information.
  • Additional LeadTrax site pages: If you want to add a new service offering, we will write a new page for your site.

Client referrals take very little effort on your part, but the rewards are significant. Whether you hold on to your savings or invest them in an additional feature, you’ll certainly be glad you sent another business to our door.

It’s a No-Brainer

When you refer a new client to us, we all win: A deserving business owner gets access to our exclusive lead generation services, you enjoy a monthly discount, and Prospect Genius gets to work with a brand-new client.
Contact your campaign coordinator or account manager for further details about product pricing and referral procedures!
 
* Client referral discount remains in effect as long as both you and the referred client remain enrolled in the Prospect Genius Core program.

Prospect Genius logo

Contact Us

Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

Business Hours

Mon – Fri: 9am – 6pm ET

 (800) 689-1273
 hello@prospectgenius.com

Let’s Connect!

Facebook Twitter Youtube Linkedin

What Drives Us?

Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

Client Portal App


Helpful Links

  • Case Studies
    • Negative Review Attack
    • Resiliency of SEO Strategies
    • Facebook Ads for Growth
    • Google PPC Ads Double Calls
    • Facebook Ads vs Google Ads
    • SEO Brings Online Success
    • GBP Optimization
    • Prospect Genius > Home Advisor
    • CleanSlate Creates NAP Win
  • Professional Answering Services
  • Integrity Pledge
  • Porting a CallTrax Phone Number
  • Frequently Asked Questions
  • About
  • FAQ
  • Contact
  • Privacy Policy

Sign up for our newsletter!

Join our mailing list and receive regular updates on how to effectively market your small business, along with exclusive service promotions.
Please enable JavaScript in your browser to complete this form.
Suspended Map Listing?

Just 2 failed attempts at reinstatement and your listing is gone forever! Luckily, we have a nearly 100% success rate!!

Google Business Profile Rescue

Don't Waste Your PPC Budget

PPC ads will quickly drain your budget if you don’t optimize them well.

Learn About Our PPC Services