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Today, I want to talk a little bit about the idea of having multiple websites for the same business. Now, there was a time when this was a strategy that could work for you. That time is now well in the past. So doing it today comes with some significant risks.
Now, I say that because in almost every case, this is something that Google has explicitly said not to do. It’s easy for you to fact check me if you wish. Do some searching, see what you find. In general, though, unless you fall into a very small percentage of cases where maybe this advice isn’t accurate and in fact, you might want to have multiple sites, 99% of the time you do not. First, for the aforementioned reason, but also I’ll give you an example in the form of sort of a story.
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