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What Not To Do With Google Business Profile Updates: A Cautionary Tale

Last Updated: September 17, 2026

We all know that if you want any kind of visibility in local search, the suits at Google expect you to feed their machine with your time and effort. No one loves it, but it’s Google’s world and we just live in it, right? We add photos, publish posts, update our information, showcase recent work, […]

Tweak Your Ask, Get More Useful Reviews

Last Updated: July 15, 2026

For years, local businesses were told to focus on review count, star rating, and how recently new reviews were posted. Those signals still matter. But AI-powered search can now do more with the actual words customers use. A five-star rating says a customer was happy. A review that says, “They arrived the same day, fixed […]

Your Website Has Three Jobs. Convincing Humans Ranks Third.

Last Updated: July 15, 2026

Imagine your website is a house. Thirty years ago, the internet was a small neighborhood. People would wander around, stumble across your house, walk up to the door, and decide whether they liked what they saw. Your website was the front door. Then the internet became too large to navigate on your own, so Google became […]

You Might Be Explicitly Telling Google NOT to Show You

Last Updated: July 15, 2026

Imagine this. You set your business hours to something perfectly reasonable, like 9:00 to 6:00. Then at 8:00 p.m., someone searches for exactly what you do, and you are nowhere to be found. Not because your reviews are bad. Not because your website is weak. Not because another business is better. Because your profile says […]

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