You’re already doing the hard part: showing up and fixing the problem. This strategy just adds one extra minute per job. Pull out your phone, hit record, and let someone else handle the rest. No editing. No uploading. No typing required.
That one extra minute will do more to build trust and generate leads than most paid ads ever will.
Here’s how to make it happen, step-by-step.
Step 1: Record Your Outro (One-Time Setup)
Before you ever film a job, record a short video (or even just voice) clip that will be reused at the end of every video. This is a one-time task.
Use a simple script like this:
“If you need help with your HVAC, give Bob’s HVAC a call. We’ve been proudly serving the Houston area for over 15 years. Visit www.bobshvac.com or call 123-456-7890.”
Record this audio in a quiet place. Your truck works great.
Whoever is editing your videos can place this voice-over on top of a static image of your logo. You do not need to be on camera for this part, although showing your face can help build extra trust if you are comfortable with it.
Once this is done, you never have to think about it again.
Step 2: Set Up Your Social Accounts (One-Time Setup)
You need accounts on the following platforms: Facebook, Instagram, TikTok, and YouTube.
If setting these up feels annoying or like a waste of time, hand it off. Your office staff, your kid, your niece, a marketing company, any of them can knock it out. Just get it done once and you’re set.
Pro Tip: It’s best if these are not your personal accounts. That way, you can hand the login to someone else without giving them your personal social media accounts.
Each platform hits a different crowd. Facebook is where the Boomers and Gen X hang out. Instagram catches the Millennials. TikTok is all Gen Z. And YouTube is a solid mix of everybody, so don’t skip that one.
Step 3: Record 3 Quick Clips Per Job
This is the only ongoing work you personally need to do.
It takes less than one minute per job.
For each job, record three short clips on your phone:
Clip 1: Arrival (10 to 15 seconds)
Show the problem and explain what the customer reported.
“Just arrived at a home in Houston. The customer says their AC unit is making a loud clanking noise when it turns on.”
Clip 2: Diagnosis (10 to 15 seconds)
Explain what you found.
“We found the issue. The fan motor is failing and needs to be replaced.”
Clip 3: Finished Fix (10 to 15 seconds)
Show the result.
“New motor is installed and running smoothly. This should last another 10 to 15 years.”
That’s it. Less than one minute of total footage.
Just make sure there is enough light to clearly see what you are filming. If you are in a basement or utility room, turn the lights on first. Speak at a normal volume. The video does not need to be polished or professional.
IMPORTANT: Make sure the customer isn’t in the shot, and don’t say their name or address unless they gave you permission.
Step 4: Hand Off Everything Else
Once the clips are recorded, you are done.
Send the video files and your saved outro audio to whoever is handling editing and posting. This could be:
- Your office manager
- Your kid, niece, or nephew
- A freelancer
- A marketing company
Along with the files, send a short note like this:
“Furnace blower motor replacement in Houston, TX. Customer reported loud noise on startup. Replaced motor and tested system. Working properly.”
That note gives them everything they need to write the description, including:
- Your company name
- Phone number, website, and address
- Service performed
- City and state
You do not need to edit, post, or log into social media.
Start With One Video Per Week
Start simple. Just one video per week.
Once you see how easy it is and start seeing more visibility and leads, you can work your way up to two or three videos per week.
Even at one per week, you will:
- Increase your online visibility
- Build trust before the phone ever rings
- Strengthen your reputation
- Improve lead quality and close rates
Final Thought
People trust what they can see. And nothing shows you’re the real deal like a quick video of you showing up, finding the problem, and fixing it.
It takes less than a minute on-site to record a few short clips. That’s all it takes to build trust and stay visible online—without spending hours messing around with social media.
And if you don’t want to deal with editing or posting, you don’t have to. Just send the video files to someone else (your kid, your office manager, your marketing person) and get back to work.
Start with one video per week. You’ll stay top-of-mind in your area, attract better leads, and close more jobs. All from one extra minute on the job.
