You’ve probably heard that social media and video content is important, but I’ll bet it just feels like yet another thing on your already overly full plate.
Luckily, you don’t need to spend hours dancing or editing to get real results. In fact, a simple 30-second video from the job site can help you show up in local searches and bring in real customers. No marketing degree required.
What to Do (Takes Under 3 Minutes):
- Pull out your phone while on the job.
- Record a 15-30 second video showing what you’re doing, no fancy editing needed. You don’t even need to be in the video if you don’t want…just show the work.
- Voice-over the video with something like: “Today we’re replacing a water heater here in Cleveland. The old unit’s heating element failed thanks to some sediment build-up over time. If you find yourself in this situation, just call Mike’s Plumbing. We service Cleveland and all surrounding areas!”
- Post it to TikTok, YouTube Shorts, or Instagram Reels.
- Add a short description that includes:
- What service you’re providing
- Your business name
- The city you’re working in
- Link to your other social media profiles from your video account (YouTube, TikTok, etc.). This builds more credibility in the eyes of Google and other search engines.
That’s it. You’re done. And you just gave your business a little boost in local SEO.
Why This Works
Search engines (and AI-powered tools like Google’s AI Overviews) are starting to pull video content into local search results. If someone searches “best AC repair in [your city],” your short video could show up before they even see a map listing or website.
On top of that, social platforms like TikTok and YouTube are their own search engines now and people are searching directly on those platforms for local services. Being visible there gives you a serious edge.
Want to Level It Up?
If you want to take your videos from “basic” to “pro” without spending much time or money, here are a few bonus tips:
- Use CapCut (free app) for quick, easy editing. You can trim clips, add captions, background music, or even your logo… no editing experience needed.
- Pin your location and add hashtags like #plumbingin[city] or #HVACrepair[city]. This helps you show up in more relevant searches.
- Cross-post your videos to your website or blog. Embedding them on your site helps with SEO and adds visual content to your service pages.
- Assign a team member to be your “video guy.” Got someone on your crew who’s funny, personable, or always on their phone anyway? Let them take the lead. You’d be surprised how well this can work with just a little buy-in.
- End each video with a simple CTA, like:
“Call [Your Company] if you need [Your Service] in [Your Town]. Mention this video for 10% off!”
Start Small, Win Big
You don’t need to go viral. You just need to show up. A few short videos each month can increase your chances of showing up in search, getting into Google’s video results, and converting casual scrollers into actual customers.
And if you need help getting started (whether it’s setting up your TikTok channel, connecting your social links, or figuring out what to post) just reach out. We’re happy to help.