• Skip to primary navigation
  • Skip to main content
  • Skip to footer
(800) 689-1273
Facebook Twitter Youtube Linkedin
Prospect Genius logo

Prospect Genius

Menu
  • Services
    • Websites
      • CoreSite
      • Free Google Business Profile Website Alternative
    • SEO
      • CleanSlate
      • Directory Dominator
      • SEO Content Writing Services
    • A.I.
      • AI Optimization Quick Start
      • GEO – Generative Engine Optimization
      • AEO – Answer Engine Optimization
    • Social Media
      • SocialStart
      • SocialBuzz
      • SocialStream
    • Pay Per Click
      • Google Adwords
      • Facebook / Instagram Ads
      • Remarketing
    • Email Marketing
      • EmailStream
      • ReviewStream
    • Tools
      • PhoneSwap
      • CallTrax
      • Spaminator
      • EmailMask
      • WebFax
      • AdTrax
      • MapTrax
    • Google Business Profile
      • Google Business Profile Rescue
      • Google Review Rescue
      • Google Business Profile Optimization
      • Google Review StarSaver
  • Reviews
  • FAQ
  • About Us
    • Charity
  • Blog
  • Contact Us
Log In
You are here: Home / Blog / Bringing a Go-Kart to a Drag Race: The One Mistake That’s Killing Your Local SEO

Bringing a Go-Kart to a Drag Race: The One Mistake That’s Killing Your Local SEO

Last Updated: July 8, 2025

Leer en español

Let’s be honest: every business owner knows you need something online. No website = No calls. But here’s the mistake almost everyone makes: they throw up a one-page “el-cheapo” site and call it good. That’s like showing up to a drag race in a go-kart.

Mistake #1: The One-Page Wonder

A single-page site barely gets you off the starting line. It doesn’t give Google (or your customers) much to go on, so you’re stuck at the back, treated like a domain squatter instead of a real contender. It’s definitely better than nothing, but not by much.

Mistake #2: The Basic Three-Pager

You try to up your game by adding pages: Home, Contact, Services. Then you make a long bullet list of everything you do on that Services page. But to Google, this is just a rolling chassis with no engine. You look the part, but you’re not moving up in the rankings. Your site still isn’t built to win. That long list of scattered ideas has less focus than a squirrel in a peanut factory.

The Game-Changer: One Service, One Page

Here’s where the rubber meets the road. Take that list of services and turn each one into its own dedicated page. Now you’re up to 19 pages instead of three, each one a powerhouse of detail and value. Suddenly, you’ve got a W16 engine under the hood. Google finally knows what you do best, and customers find exactly what they need, right when they need it.

The Problem and the Opportunity

Here’s the opportunity: Most of your competitors are still stuck with the basics. They don’t realize they’re running a go-kart while the real winners have tuned, targeted, turbocharged sites. This is your chance to race right past them, if you do it right.

In the Age of AI, One Page Per Thought Is More Important Than Ever

It’s not just about Google anymore. AI search and answer engines (think ChatGPT, Google’s AI Overviews, and even voice assistants) are picking the one best, most specific answer to every question. With fewer chances to get in front of customers, you need to be the single best answer every time.

That means your pages can’t be generic. They need to be dialed in, crystal clear, and laser-focused on exactly what the user is looking for. It’s not just SEO, it’s AI optimization, too.

Build the Engine, Then Fuel It With AEO

Once your SEO foundation is solid (one service, one page, all dialed in), it’s time to pour in the race gas:

Add FAQ and Answer Sections to Every Page
These aren’t just for people, they’re for AI, too. Adding detailed, relevant FAQs to each service page helps you show up in answer engines and voice searches. It’s literally impossible to do this with a single “services” page; you need those individual pages first.

Think of it this way: building all those service pages is like assembling your W16 motor. Adding high-quality FAQ content is pouring in the high-octane fuel. You can’t cross the finish line without both.

Action Steps: Outrace the Competition in the AI Era

  1. Break out every service onto its own page. No exceptions!

  2. Optimize each page for SEO: clear titles, strong content, and targeted keywords.

  3. Add location-specific pages for every town you serve. That means a page for each combination of service offered and town served.

  4. Supercharge every page with FAQs. This is how you win with AEO.

  5. Keep tuning: Update, expand, and improve over time. The AI “race” never really ends!

Are You Nuts?

Look, you’d probably rather pluck your own eyeballs out with a rusty spoon and wash them off in hot sauce than write 16 pages of content for your website. Like most people, you’re probably struggling just to get the invoices out and collect payment for the jobs you’ve done. And with all of that taking time away from your family, it’s a lot to ask to add this to your list, too.

Just remember two things:

  1. You don’t have to do this all at once. This can be done a little at a time over a series of months.

  2. You don’t have to be the one banging on the keyboard. This is something you can outsource. There are plenty of companies (including us) who can help you with this. Just make sure you vet them thoroughly, so you’re not handed a bunch of trash content that does little more than drain your wallet.

Ready to Fuel Up and Win?

Most local competitors don’t even realize they’re racing against AI answer engines, not just Google. But you do. Build your engine, pour in the race gas, and watch as you cross the finish line far ahead.

Need help tuning up? We help businesses win in Google, and in the new age of AI.

Local SEO and AI Optimization FAQs


A one-page website lacks the depth and specificity needed for local SEO. It provides minimal content for Google and answer engines to index, making it hard to rank well or get found by potential customers. It’s comparable to entering a drag race in a go-kart—technically present but not competitive.


Creating a separate page for each service allows you to target specific keywords, provide detailed information, and match the intent of users and AI search engines. It makes your website more comprehensive, authoritative, and better suited for both traditional SEO and AI optimization.


AI optimization is the practice of structuring website content so it is easily understood by AI-driven search engines and answer platforms. For local businesses, this means being the single best result for specific queries, which is critical in an era where AI selects one top answer instead of a list of results.


SEO focuses on optimizing for search engines like Google, using techniques like keyword targeting, backlinks, and site structure. AEO, or Answer Engine Optimization, targets AI-driven platforms that prioritize the most specific, well-structured answer, often from a single, focused page with FAQs and clear intent.


Adding FAQ sections helps you rank in AI-driven answer engines and voice search results. They clarify your offerings for both people and machines, increase your visibility, and position your business as the definitive answer to common customer questions.


Yes. Creating a unique page for each combination of service and town helps your business rank in local searches and stand out in AI-driven results. It ensures content relevance and specificity, which are critical for both SEO and AEO success.

Prospect Genius logo

Contact Us

Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

Business Hours

Mon – Fri: 9am – 6pm ET

 (800) 689-1273
 hello@prospectgenius.com

Let’s Connect!

Facebook Twitter Youtube Linkedin

What Drives Us?

Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

Client Portal App


Helpful Links

  • Case Studies
    • Negative Review Attack
    • Resiliency of SEO Strategies
    • Facebook Ads for Growth
    • Google PPC Ads Double Calls
    • Facebook Ads vs Google Ads
    • SEO Brings Online Success
    • GBP Optimization
    • Prospect Genius > Home Advisor
    • CleanSlate Creates NAP Win
  • Professional Answering Services
  • Integrity Pledge
  • Porting a CallTrax Phone Number
  • Frequently Asked Questions
  • About
  • FAQ
  • Contact
  • Privacy Policy

Sign up for our newsletter!

Join our mailing list and receive regular updates on how to effectively market your small business, along with exclusive service promotions.
Please enable JavaScript in your browser to complete this form.
Optimize your site for A.I.

Our Quick Start package will get your site prepped to compete in the age of A.I. Get an LLMs.txt and answer-engine optimized FAQ page and beat your competitors in the AI race!
Get the AI Quick Start now!

Don't Waste Your PPC Budget

PPC ads will quickly drain your budget if you don’t optimize them well.

Learn About Our PPC Services