Map listings are notorious for being suspended, seemingly at random. We have helped MANY clients to get their map listings reinstated. Believe it or not, it’s something we enjoy doing! There are many reasons why your map listing might have gone down but typically it’s related to a recent change that puts your map listing out of compliance with Google’s cryptic rules. We’d be happy to have a conversation with you about how we can help you get your listing back up. We’re a low-pressure operation and you can reach us from 8am to 6pm ET at 800-689-1273

Many people have come to us in a panic, asking for help getting their domain away from a former marketing company who is now holding it hostage. Sometimes, they simply let it expire and can no longer access it. In either case, we can often help resolve the issue for you. Some circumstances are a bit harder than others, and some will take longer than others, but we have a high rate of success getting them back. We’d be happy to have a conversation with you about what might best fit your circumstances and budget. We’re a low-pressure operation and you can reach us from 8am to 6pm ET at 800-689-1273

Spam calls are an absolute nightmare these days! We get them just as much as you do, unfortunately. As of the latter half of 2023, our clients have seen a DRAMATIC decrease in the number of spam calls coming through on their CallTrax lines. This is because we rolled out a sophisticated spam-blocking technology that has cut spam calls by over 80%. If you’re still putting your cell phone number or direct business line out on the internet, you NEED CallTrax and CleanSlate. This way, the number you put out there will be protected by our aggressive spam filtering before calls are forwarded to you. Stop the madness by signing up for CallTrax and CleanSlate today!

What digital marketing services do you offer? What services do you provide?

We offer a range of services but they fall into 4 main categories.

1. Search Engine Optimization (SEO)
2. PPC (Google and Facebook)
3. Social Media Marketing
4. Tools

If you can describe what you need help with, I might be able to better guide you toward a solution.

Can you help me design and build a new website for my business?

Yes! We specialize in building WordPress sites for a wide range of applications.

How do you ensure the content you write is SEO-friendly?

SEO-friendly content is half science and half art. We’ve been writing optimized content for over 15 years so we’ve got a strong handle on both halves of that equation. We also leverage the power of artificial intelligence to help with the research we do on each page we write.

How do you handle online directory submissions for backlinking?

We work with a partner who gives us access to all the major data aggregators as well as a vast array of independent directories. Because of this partnership, we’re able to get large numbers of backlinks out on the directories and to monitor them over time. It’s a powerful solution that’s well-tailored to the needs of small business owners.

How long does it typically take to see results from a digital marketing campaign?

This will depend on what you have going on already, as well as what you sign up for with us. On average and in general, our SEO clients start to see traction in about 60-120 days and reach peak performance some time after that. PPC clients will see results right away and then reach peak performance after a couple of months.

Do you offer a free consultation or website audit?

Yes! If you’d like a free assessment, just go fill out our free assessment form on the homepage.

How do you measure the success of a campaign?

This will depend on what sort of campaign you’ve signed up for. For campaigns that involve a website, backlinks, PPC, etc., we like to focus on the number of phone calls, texts, and emails received. Traffic, ranking, clicks, and things of that nature are important, but ultimately no one is going to hand you money for being #1 on Google’s search results. What you want is humans to contact you so that’s where we focus.

What tools and software do you use for tracking and analytics?

We have our own, proprietary tools for most of these purposes. We use CallTrax to track phone calls and text messages. We use MapTrax for your Google Map listing’s performance and content. AdTrax will monitor and report on your rankings. And of course we have raw traffic data on the website as well.

How often will I receive reports on my campaigns?

You can access your reporting in our portal any time you wish. Just log in at ProspectGenius.com and go crazy!

Can I target specific demographics or regions with my ads?

Yes, but this will vary in granularity and capability depending on if we’re talking about PPC or SEO. With the SEO we can target geographies, but we won’t have much control. It’s up to Google et al to match up the search query with the proper location and content so it’s really out of our hands. PPC, however, allows us to fine-tune and target very granular geographies and demographics.

How do you handle changes in algorithms or platform policies?

The only thing constant in digital marketing is that it’s never the same. The rules change rapidly but we’re plugged into what’s going on. We read and compare notes regularly. However, if you put out quality work and quality content, you’ll find that it’ll continue to work well for many many years. It’s typically only when you’re pushing the boundaries into some gray areas of the rules that you’ll see major swings in your performance.

Do you have experience in my industry or niche?

Probably. We do a lot of work in the home services industries, tax and accounting, professional services, automotive aftermarket and repairs, medical practices, and the list goes on and on.

How do you ensure my ads reach the right audience?

If you’re talking about an SEO style campaign, this is handled largely with the content that we put out. The keywords chosen has a lot to do with how we target your audience. With PPC, we have more options to target demographics and geographies so we’re able to use more of the tools they provide us for those.

What strategies do you use for keyword research and selection?

We use a combination of our intuition, tools like Google’s keyword planner, and now artificial intelligence. It’s an elaborate process but we try to make use of all the latest technologies so we can ensure the best results for our clients.

How do you handle website maintenance and updates?

Because we handle so many sites, we have tools for this purpose. We run updates to plugins and core WordPress files every day and sometimes more than once per day.

Do you offer content marketing or blog writing services?

Yes, we offer both!

How do you stay updated with the latest digital marketing trends?

The only thing constant in digital marketing is that it’s never the same. The rules change rapidly but we’re plugged into what’s going on. We read and compare notes regularly. However, if you put out quality work and quality content, you’ll find that it’ll continue to work well for many many years. It’s typically only when you’re pushing the boundaries into some gray areas of the rules that you’ll see major swings in your performance.

Can I choose specific platforms or channels for my campaigns?

Depending on what you mean, yes. We can tailor our services to your specifications because we are NOT a one-size-fits-all shop. Just let us know what your requirements are and we’ll work with them.

What’s your approach to competitor analysis?

If you’re trying to out-rank someone, it’s important to identify that someone and then measure their performance. Before we start in on a campaign, we research the landscape you’re operating in and assess what’s required to be competitive. It’s a standard part of every project we start.

How do you handle negative feedback or reviews online?

When clients get negative reviews, we strongly encourage them to let us write  the reply. We’ll need their side of the story and all the details from them, but when it comes to crafting a reply, it’s best that a dispassionate 3rd party writes the response. It’s critical to remember that you’re not writing the reply for the person who reviewed you. That ship has sailed. It’s for the next person who comes by and reads that review. That’s where your opportunity still lies.

Can you assist with email marketing campaigns?

Typically we just provide the content for the emails but we can help you with other parts of your campaign as well. Just let us know what your needs are.

How do you handle A/B testing for ads or landing pages?

We prefer the A/A/B model over A/B but that’s just our preference. When we run PPC for clients we are always split-testing ad copy to make sure we’re getting the most from each dollar.

What’s the process for onboarding a new client?

Onboarding will look different depending on what you sign up for but typically it follows this workflow:

1. We interview you to get all the important info about your needs and goals.
2. We craft a campaign to fit your goals and budget.
3. You approve the plan and make a payment.
4. We get to work.

How do you ensure the security and privacy of my business data?

We’re very mindful of the risks involved with sensitive data. We use industry-standard practices to ensure that your data is safe with us.

What strategies do you use for retargeting or remarketing?

We’ve run a large number of remarketing campaigns for clients so we have plenty of experience with them. It’s not the right tool for everyone, but in certain situations it can be great. Commonly it’s best for those with longer sales-cycles and larger purchase prices.

How do you approach local SEO and geo-targeted ads?

Local SEO is a primary focus of ours. We have techniques for writing pages and creating backlinks such that we can target whatever towns you wish to service. Of course, this is not anywhere near as exact as what you can do with PPC, but we’re very familiar with the standard practices for how this sort of thing is done in the SEO space.

Can you assist with social media management and content creation?

Yes! We have multiple options for this including Social Stream, Social Start, Social Buzz, and ghost writing content.