If you are interested in more information or signing up, please call 1-800-689-1273, or e-mail us.

FAQ

Q: How is Prospect Genius different?

A: First of all, we require no contracts and no set-up fees. We charge only a low monthly fee for the service. There's no per-call, per-click, per-anything charges to worry about. You will never be hassled with calling us to have calls credited back to your account because you pay only the monthly fee, plain and simple. For details of how our service differs from some well-known providers, check out our comparison page.

Q: Is there a contract?

A: Although Prospect Genius strives for a long-term relationship with our customers, there is no contract. Search Engine Optimization does require a ramp-up period with the search engines to register your site and reach peak performance. You should notice improving results over the first few months. Most customers see increasing customer volume over time, so there are advantages to sticking with the program long term.

Q: What about hidden costs?

A: There are none: The fixed monthly fee you pay for the Prospect Genius program does NOT change based on the number of calls, clicks, site visits, or any other metric. Your bill will be consistent, predictable, and unchanging throughout your time with us. In fact, the value you gain from that monthly fee will actually grow over time because the strength of your microsite's search engine placement will increase and drive more customers to your company.

Q: How do I get started?

A: All you have to do is sign and return two short forms, answer a few questions about your business over the phone, then sit back and relax! We do all the heavy lifting. Your microsite will be constructed and live on the Internet in no time!

Q: How do I know this is worth doing?

A: The Prospect Genius program has a comprehensive reporting system that includes Web analytics software to measure concrete details such as monthly unique visitors, Google search terms, visitors from Google, in-site traffic data, traffic volume by page, referring sites, repeat visitors, repeat visitors monthly, traffic volume by browser, traffic volume by platform, and monthly traffic volume by page. You can easily see the traffic generated by the Prospect Genius program and effortlessly access data illustrating the value you achieve from the program.

Q: What is SEO?

A: Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a Web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.

Q: What can SEO do for my business?

A: Anyone not actively pursuing a search engine optimization campaign is almost certainly missing out on business that their competitors are scooping up. Unless a customer can find your Web site quickly (which usually means you need to be in the top 10 search results), you miss out on the potential landslide of revenue from customers looking for your services online. SEO can not only increase the visibility and viability of your company online, but it can also generate lots of new business.

Q: What if I have a Web site already?

A: While it IS advantageous to forward your existing domain to the microsite we make, it is not required. Running the Prospect Genius site in parallel with your existing Web presence typically means that customers will still find the Prospect Genius site but may also find your existing page. A major downside is that you will likely lose some of the accuracy of the reporting package statistics because some traffic will be split between the two sites. It will, however, give us the chance to prove our value, which we always welcome. Our professional recommendation for achieving the highest revenue and conversion rates is to utilize our site exclusively.

Q: What is an expected return on investment?

A: Although results do vary by business type and area, we aim to deliver three dollars in additional revenue for every dollar spent with us. For a $200 budget, we will strive to deliver $600 or more in additional revenue for your business.

Q: What can the reports tell me?

A: Like some other programs, you can learn about the number of visitors to your site and the types of search engines people are using. This is great, but what you really want to know (and what is truly valuable data) is consumer behavior trends on your site. This is what tells you how to grow your business both online and off. Our reports delve into details that can expose customer interests you never knew existed, creating an opportunity for you to capitalize on--and increase revenues generated from each customer. For example, if you are a limousine service provider, and you notice that people are searching for airport shuttles and visiting your "airport shuttle" page but then navigating to your "sedan service" page, it would stand to reason that people who are interested in getting to the airport are also interested in sedan service. This means that simply having the driver hand a small flyer advertising your sedan service to all of your airport shuttle customers could lead to repeat business and more revenue per customer.

Q: How do you deal with the competition in my area?

A: When we work with multiple businesses of the same type in a given area, we always give equal service to all. What you can expect to happen in these situations is that the customer who has been with us the longest will likely outrank the newcomer until other factors can overcome the time lapse. All search engines value the age of a Web site very highly, but as elements like customer reviews are added into the mix, the playing field evens out. If all elements are basically equal, the search engines decide which site is more relevant based on the actual search phrase. The order of the words, and the actual words selected by the searcher will affect the search engines' judgment.

Q: Where will my business appear?

A: We focus on high-traffic Internet locations like Google, Yahoo!, Bing, several social networking sites, and any industry-relevant directories. We cannot accurately predict the exact placement on those sites, but our expertise is in driving quality traffic to the microsite, which requires prominent ranking on the major engines.

Q: Why will I not appear every time a search is done for my keywords?

A: There are many factors that the search engines use to determine ranking. Each particular phrase will have slightly different results, even if they are very similar. We structure the microsite to rank well across a broad range of terms and phrases, but some will perform better than others. The search engines change their formulas regularly as they refine them, so the terms your site performs well on may change over time. We do offer a Paid Ad Campaign option to our SEO customers, which directly addresses this very common concern.