• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Prospect Genius

Prospect Genius

Practical Marketing Solutions - Clean-Plan-Grow

  • Services
    • Grow As You Go
      • Alpha
      • Bravo
      • Charlie
      • Delta
    • Custom Solutions
      • Websites
        • CoreSite
      • SEO
        • CleanSlate
        • Directory Dominator
        • Google Business Profile Optimization
        • Google Business Profile Rescue
        • Ghost Writing
      • Social Media
        • SocialStart
        • SocialBuzz
        • SocialStream
      • Pay Per Click
        • Google Adwords
        • Facebook / Instagram Ads
        • Remarketing
    • Tools
      • WebFax
      • AdTrax
      • MapTrax
    • Communication
      • AppDingo
    • Google Business Profile
      • GBP Optimization
      • GBP Rescue
  • Reviews
  • About Us
    • Blog
    • Charity
  • Contact Us
  • Log In

How to Undercut Google’s Pay-to-Play Model and Advertise on a Budget

It’s genuinely depressing to think about the totality of words we’ve wasted on Google’s pay-to-play model.

Not because we regret the time spent educating our readers, but because we wish this weren’t the reality of digital marketing in 2020.

And we know this is just as depressing for all the small, local service providers out there who feel like they don’t have a fighting chance.

But we’re done with despair. It won’t do anything to combat Google’s nefarious greed.

That’s why, today, we’re showing all you small business owners how to fight back.

In this blog post, we’ve compiled some of our best tips to market yourself online without handing all of your hard-earned money to Google’s coffers.

READ MORE: How Google’s Greed Is Slashing Your Website Traffic

Use Social Media Ads

Whether it’s Facebook, Instagram, LinkedIn, Yelp, or Twitter, your audience’s favorite social platform is the perfect place to advertise your business.

Use Word of Mouth

We know, we know: Nobody likes talking in person anymore!

Thing is, that’s not entirely true. Sure, people consistently prefer texting over talking on the phone, but that doesn’t mean everything has to take place virtually.

With memorable branding (including logos and signage), word-of-mouth, and face-to-face networking in your community, you can supplement your online efforts and really stamp out a place for your business on the local scene.

 

Categories

  • Blog
  • Client Success Stories
  • Newsletters
  • Press Releases
  • ReviewSlider
  • Testimonials
  • The Google Guru
  • Tips and Tricks
  • Uncategorized

Helpful Links

  • Case Studies
    • [Case Study] Spinner Taxi,LLC
    • [Case Study] Advantage Disposal
    • [Case Study] All Bergen Appliance
    • [Case Study] Bethany’s Cleaning Service
    • [Case Study] Centered Stillness
    • [Case Study] Lock Works Locksmith Service Inc.
    • [Case Study] Piper’s Cleaning
    • [Case Study] Simply Trees
  • Professional Answering Services
  • Integrity Pledge
  • Porting a CallTrax Phone Number
  • Frequently Asked Questions

What Drives Us?

Our passion is helping small businesses thrive. It’s why we get out of bed every day. Too many business owners are cheated and lied to every day so we see it as our duty to be a beacon of truth, a safe harbor, in an often unscrupulous industry.

Contact Us

Prospect Genius
279 Troy Rd
Ste 9 #102
Rensselaer, NY 12144

P: (800) 689-1273
F: (888) 488-9011
E: hello@prospectgenius.com

Let’s Connect!

  • Email
  • Facebook
  • LinkedIn
  • Phone
  • Twitter
  • YouTube
  • About
  • FAQ
  • Contact
  • Privacy Policy