By now, you fully understand that having a mobile website is essential to your local search success. However, do you know what your mobile site should look like or what kinds of features it should have? In more general terms, do you know what mobile users want from your site? As reported by Adam … [Read more...] about Does Your Mobile Site Give Users What They Want?
Does it feel like we're always trumpeting some game-changing update to the online advertising world? You're not wrong. But that's because the online advertising world is always changing. As consumer behavior evolves, so must advertising. In the last couple of years, the most dramatic change in … [Read more...] about Two Need-to-Know Changes That Will Impact Your Advertising Campaign for the Rest of 2015
We've recently heard from a substantial number of clients who were concerned about whether their LeadTrax™ sites were optimized for mobile. Before we delve into an explanation, let us just say this: Yes, your site is optimized for mobile devices. You have nothing to worry about. All of this … [Read more...] about Don't Worry: Your PG Site Is Already Optimized for Mobile
Does your website have a mobile version yet? If not, you only have one month before your rankings will begin to suffer. Starting April 21, your ranking on Google will be affected by whether or not your site is mobile friendly. The new update, which was announced by Google on February 26 and takes … [Read more...] about Mobile-Friendliness Is Now One of Google's Ranking Factors
Here a Smartphone, There a Smartphone… Do you ever feel like everyone has a smartphone these days? And that people are constantly staring down at their screens playing games, using the Internet, and checking their e-mail? Well, it’s not quite constant, but the truth is more and more people are … [Read more...] about Smartphones, Local Search, and Your Business