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Video Transcript
Today, I’d like to talk a little bit about pay-per-click and SEO and how to know which one is right for your particular marketing goals.
So, for the purposes of this video, we’re going to use pay-per-click or PPC to mean any sort of paid traffic where you’re specifically buying traffic for your marketing campaign, and SEO is going to be more of about when you’re trying to get it organically out of the search engines and things you can do for that.
So, the paid space, the PPC space, sort of breaks down into two major players. You’ve got Google ads and Facebook ads.
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