Alpha is like an online business card. It allows you to have a nice looking page show up when people search for you by name, it helps you build credibility with the search engines by claiming your website URL and having relevant content on it, and it gives you a great base to build from when you’re ready for the next level.

If this program were a house building project, this stage would be where you clear the lot and prep for construction. It’s where you claim your mailing address, mark your territory, and prep for future building.