TLDR:
Starting in January, our monthly rates are going up by 3%.
That’s it. We hate raising prices, but after a year of rising costs across the board, and after investing big in new AI tools to keep your website showing up where customers are searching, it’s necessary. The good news? That 3% just keeps us even with inflation, and we’re still eating most of the cost hikes ourselves.
Beginning January 2026, Prospect Genius will be implementing a 3% increase to recurring monthly charges. This adjustment does not affect any financed or installment payments.
We don’t make pricing changes lightly. In fact, we spent months evaluating every option before committing to the most conservative figure that still allows us to maintain service quality. And before we continue, we want to highlight something important:
AI search took over in 2025. We made the changes so you don’t have to.
This past year we invested heavily in AI search trends to keep our clients ahead of the curve as search behavior shifts dramatically toward AI-powered answers. This new technology ensures that our clients will rank in emerging AI search platforms like ChatGPT, Gemini, and Grok, capturing traffic growth in the channels that matter most in 2026 and beyond.
Every single CoreSite client received AI Optimization upgrades:
- A real-time updated, LLMs.txt file (to make sure AI finds and understands all your content)
- A fully built-out AI-ready FAQ page (to get you showing up in AI’s answers)
As you can see from the graph, this initiative is already delivering dramatic results. Traffic from AI chatbots is skyrocketing, and thanks to the upgrades we deployed, every single CoreSite client is capturing and benefiting from that growth.
These upgrades were rolled out to existing clients completely free of charge.
Why 3%? Because it keeps rates flat with inflation.
The 3% adjustment aligns with:
- The Federal Cost of Living Adjustment (COLA)
- The U.S. Consumer Price Index (CPI) for rent and shelter
In other words, 3% is in line with the official, federally recognized measure of inflation, and we chose the most modest, data-based option available.
We also want to be transparent about what most companies chose to do in 2025: they passed along much larger increases. We chose not to.
The underlying services we rely on jumped dramatically in 2025.
Our core tools like hosting, communication platforms, and software vendors all raised rates in 2025. Nearly all of them did so by well into the double digits:
| Vendor / Service | 2025 Increase |
|---|---|
| Twilio | 88% |
| AWS | 20% |
| GoDaddy | 9% |
| ICANN Transaction Fees | 11% |
| Porkbun / Identity Digital | 10% |
| Microsoft 365 | 43% |
| Adobe Creative Cloud | 17% |
This is a wide-spread challenge, as you’re surely aware.
Everyday household services skyrocketed:
| Service | 2025 Increase |
|---|---|
| Netflix | 16% |
| Hulu | 20% |
| Disney+ | 20% |
Life’s necessities:
| Category | U.S. Avg Increase |
|---|---|
| Auto Insurance | 7.5% |
| Electricity | 5.1% |
| Natural Gas | 11.7% |
| Groceries (Food at Home) | 2.7% |
Why this matters (and why we’re sharing the math)
We know price increases aren’t fun, for you or for us. But transparency matters.
Here’s what we want our clients to know:
- We did not match vendor increases.
- We did not roll back features or freeze improvements.
- We did invest heavily in AI, upgrading all CoreSites at no extra charge.
- We did choose the smallest increase that keeps your service sustainable and competitive.
A 3% adjustment simply keeps us aligned with inflation, nothing more. In real terms (as opposed to nominal terms), you’re seeing zero change in your price.
Thank You for Your Continued Trust
We appreciate every single client who chooses to partner with us. We remain fully committed to offering exceptional value, staying ahead of industry shifts, and delivering the best possible results for your business.
If you have any questions about this update (or want to review how your plan is performing) our team is always here to help.
Thank you for another great year, and here’s to your continued growth in 2026.
