Google's new slogan should be, "Helping Goliath pummel David." If you’ve been following this blog for a while, then you already know how we feel about Google and their reckless behavior towards the little guy. But for newcomers, here's a quick recap: Google’s motivation will always be to maximize profits for themselves. This runs in direct opposition to the best interests of small businesses that can't spend a fortune advertising themselves online. And it's getting worse. Now, with … [Read more...] about How Google’s Greed Is Slashing Your Website Traffic
Looking Ahead: Our Online Marketing Predictions for 2017
At the end of the year, we find it useful to take stock of all the industry developments we've observed over the past 12 months and try to predict what trends the new year will bring. Understanding the industry's online marketing predictions for 2017 is the best way to make sure you start the new year on the right foot. So let's get right into it. Here are the most significant online marketing predictions for 2017 you need to know about. 1. Putting a Premium on User Experience Industry experts … [Read more...] about Looking Ahead: Our Online Marketing Predictions for 2017