You already know being visible and discoverable online is key to attracting new customers. However, knowing this basic fact and putting it into action are two very different things. Wouldn't it be easier if you could follow a real-life example? That's why we put together this case study highlighting one of our clients, Advantage Disposal. Based in the Schenectady, NY, area, they're a local trash collection and waste disposal company that transformed their online presence, going from 4 incoming … [Read more...] about How One Local Biz Went From Zero to 400 Calls Per Month
Reminder: Traditional SEO Is as Influential as Ever
With the growing emphasis on local rankings in Google Maps, it's easy for business owners to forget about the significance of traditional SEO and organic search rankings. Thankfully, a recent article by Christopher Ratcliff reminds business owners of the enduring importance of organic SEO—especially as it relates to local rankings. The article discusses how Google revealed the top factors in local ranking. And, as it turns out, organic search ranking is one of those factors. In addition to … [Read more...] about Reminder: Traditional SEO Is as Influential as Ever
7 Signs That Call From Google Is a Scam
Cons and scams certainly aren't unique to the Internet Age, but it definitely seems like they're lurking around every corner lately. At one time or another, we've all received spam e-mails, Facebook messages, and phone calls from individuals who are posing as other people to trick us into giving up our money or personal information. That "Nigerian prince" e-mail chain from 15 years ago may not be circulating anymore, but plenty of other, more convincing scams have taken its place. Scams that … [Read more...] about 7 Signs That Call From Google Is a Scam
Here's Why You Should Get a BBB Accreditation
In a recent blog post on LocalVisibilitySystem.com, Philip A. Rozek highlights several reasons why business owners should get accredited by the Better Business Bureau (BBB). Titled, "BBB Accreditation: Boring But Bumps Your Local SEO," the post lists eight significant advantages that come with an accreditation from the Bureau. Some of the advantages are more technical and have to do with the valuable, high-quality link that comes from your listing on the BBB website. Other advantages are easier … [Read more...] about Here's Why You Should Get a BBB Accreditation
How to Make Google+ Work for You
As a business owner in the year 2014, you most likely have a Google+ page. If you're enrolled in the Prospect Genius Starter or Core program, then you definitely do. But the simple act of having a listing isn't enough if you want to truly optimize your lead generation. To get the most out of your Google+ page, you'll have to become an active participant. In this blog post, we'll cover two of the easiest ways you can optimize your listing: adding photos and getting reviews. Add Personality With … [Read more...] about How to Make Google+ Work for You
How Having a Large Number of Customer Reviews Can Save Your Business
At Prospect Genius, we're pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it's so important for your company to have a large pool of customer reviews online. In fact, customer reviews might be what save your business one day. Here's how. A Lot of Good Outweighs the Bad Negative reviews are like vinegar. If a salad dressing or cleaning solution had too … [Read more...] about How Having a Large Number of Customer Reviews Can Save Your Business