You already know being visible and discoverable online is key to attracting new customers. However, knowing this basic fact and putting it into action are two very different things. Wouldn’t it be easier if you could follow a real-life example? That’s why we put together this case study highlighting one of our clients, Advantage Disposal. […]
With the growing emphasis on local rankings in Google Maps, it’s easy for business owners to forget about the significance of traditional SEO and organic search rankings. Thankfully, a recent article by Christopher Ratcliff reminds business owners of the enduring importance of organic SEO—especially as it relates to local rankings. The article discusses how Google revealed […]
Cons and scams certainly aren’t unique to the Internet Age, but it definitely seems like they’re lurking around every corner lately. At one time or another, we’ve all received spam e-mails, Facebook messages, and phone calls from individuals who are posing as other people to trick us into giving up our money or personal information. That “Nigerian […]
In a recent blog post on LocalVisibilitySystem.com, Philip A. Rozek highlights several reasons why business owners should get accredited by the Better Business Bureau (BBB). Titled, “BBB Accreditation: Boring But Bumps Your Local SEO,” the post lists eight significant advantages that come with an accreditation from the Bureau. Some of the advantages are more technical […]
As a business owner in the year 2014, you most likely have a Google+ page. If you’re enrolled in the Prospect Genius Starter or Core program, then you definitely do. But the simple act of having a listing isn’t enough if you want to truly optimize your lead generation. To get the most out of […]
At Prospect Genius, we’re pushing to improve our own web presence through increased customer reviews and social media activity. As we embark on this long-term project, we thought it would be helpful to illustrate why it’s so important for your company to have a large pool of customer reviews online. In fact, customer reviews might […]