"What are the best next steps for my marketing?" This is a question we hear a lot from our clients. As your small business's online marketing campaign flourishes, it's natural to wonder what you can do to multiply your success. Regardless of which online marketing strategy from Prospect Genius you're currently using, there's a way for you to keep climbing the ladder, if that's what you want. Of course, what you do next depends largely on what you've already done. You can't just start hiking … [Read more...] about Which of These Online Marketing Strategies Will Be Your Next Step?
Are you one of the countless small business owners who pay a directory like HomeAdvisor, Angie's List, or Thumbtack? We don't blame you. When you're actively using them, paid directory services can be super helpful in producing leads for your company. Because you're getting leads on a somewhat regular basis, some business owners make the mistake of only using a directory. They never end up investing in any other form of web presence, like their own website. Unfortunately, not owning any type of … [Read more...] about HomeAdvisor Isn't Doing Enough for Your Web Presence
Start 2017 off the right way! One easy way to set yourself up for a great year of online marketing in 2017 is to make sure all your online info is up to date. We're talking directory listings, Google Maps, Angie's List... Basically, wherever your business is listed on the Internet. Having consistent, accurate information about your business across the web is a fundamental component of your overall web presence. Double-checking that all your details are correct is worth the effort if it means … [Read more...] about Are You in Good Shape for Online Marketing in 2017?
Are you frustrated because Yelp is hiding all 10 of your positive reviews, and showing just the one, bogus, negative review? You're not alone. Thousands of businesses have suffered through the exact same situation. In fact, Prospect Genius is one of them! While Yelp may often succeed in its purpose—"To connect people with great local businesses"—it actually hurts many of those businesses with much the same frequency. This is to say nothing of the countless businesses who have publicly voiced … [Read more...] about Yelp's Review Filter Poses Unfair Disadvantage for Many Businesses