Your goal for online marketing should be to get more money out of it than you put into it. Simple, right? Unfortunately, it doesn't always work out this way. See, you typically want to limit upfront expenses on your new online marketing so you can ensure you get a profitable return. However, when starting a new online marketing program, some business owners make mistakes early on that cause them to waste money instead of saving it. In this post, we'll highlight some of the most common ways … [Read more...] about 5 Ways You Waste Money on a New Online Marketing Team
"Where's my money going, exactly?" If you're paying an online advertising company for PPC services, this is a question you should be asking. A disheartening number of providers don't offer any type of transparency when it comes to billing, clicks, or campaign performance. Unfortunately, there are several ways your PPC services provider could be ripping you off without you even realizing it. When PPC providers don't offer transparency, you pay dearly. In this post, we'll highlight a few of … [Read more...] about Four Ways Your PPC Services Could Be a Rip-Off
Have you decided that hiring outside help for your local SEO needs is the best move for your small business? Good. You’re on the right track, but that’s only step one. Step two is deciding what type of outside help you need. Should you hire an individual contractor, a small Internet marketing firm, or a large online advertising agency? Online advertising companies can be drastically different depending on their size, so you’ll need to figure out what’s important to you. To help you with your … [Read more...] about Which of These Online Advertising Companies Is Right for You?
After reading up on Google's countless webmaster resources, you've managed to put together a pretty decent-looking Maps listing for your local business. Feeling confident, you wonder, "How hard could the rest of my online advertising really be?" This is usually the gateway that leads small business owners into handling their own local SEO and online advertising. Some business owners who take the DIY route wind up realizing they bit off more than they could chew. Yet, others discover a hidden … [Read more...] about Local SEO: To DIY or Not to DIY?
Are you planning on switching up your online advertising? Nervous about making the transition? Whether you're switching to a whole new advertiser or just setting a new advertising goal, taking the next step involves a lot of uncertainty. However, with the right tools and mindset, you'll be able to confidently change directions and put your small business in the ultimate position for success. In this post, you'll discover how to make sure your next step is the right one—no matter which direction … [Read more...] about How to Make the Right Change in Advertising for Your Small Business
Conflicting information is a hidden land mine that business owners step on repeatedly. We've talked at length about how the success of a campaign is a result of synergy—all aspects of your online presence working together to generate greater results—but this synergy can be inverted, as well. If there are aspects of your campaign that don't match or work together, your entire online presence will sink. Small mistakes like spelling errors and mismatching addresses on different listings may not … [Read more...] about Avoid the Land Mine of Conflicting Information