New year, new internet? Well, the internet's changes may not be quite that dramatic. However, as we always say at the beginning of a new year, it's smart to look ahead and see what you need to watch out for. The surest way to succeed is to prepare, after all. From far-reaching Google updates to … [Read more...] about Top 3 Online Marketing Changes You Need to Know in 2018
At the end of the year, we find it useful to take stock of all the industry developments we've observed over the past 12 months and try to predict what trends the new year will bring. Understanding the industry's online marketing predictions for 2017 is the best way to make sure you start the new … [Read more...] about Looking Ahead: Our Online Marketing Predictions for 2017
By now, you fully understand that having a mobile website is essential to your local search success. However, do you know what your mobile site should look like or what kinds of features it should have? In more general terms, do you know what mobile users want from your site? As reported by Adam … [Read more...] about Does Your Mobile Site Give Users What They Want?
Does it feel like we're always trumpeting some game-changing update to the online advertising world? You're not wrong. But that's because the online advertising world is always changing. As consumer behavior evolves, so must advertising. In the last couple of years, the most dramatic change in … [Read more...] about Two Need-to-Know Changes That Will Impact Your Advertising Campaign for the Rest of 2015
We've recently heard from a substantial number of clients who were concerned about whether their LeadTrax™ sites were optimized for mobile. Before we delve into an explanation, let us just say this: Yes, your site is optimized for mobile devices. You have nothing to worry about. All of this … [Read more...] about Don't Worry: Your PG Site Is Already Optimized for Mobile
Here a Smartphone, There a Smartphone… Do you ever feel like everyone has a smartphone these days? And that people are constantly staring down at their screens playing games, using the Internet, and checking their e-mail? Well, it’s not quite constant, but the truth is more and more people are … [Read more...] about Smartphones, Local Search, and Your Business
The Future Is Mobile Most business owners have caught up with the fact that optimizing their website for search is vital to the success of your company. However, now that advertising your business online has become the norm, the game has changed again. Getting to the top of Google/Yahoo!/Bing has … [Read more...] about The Mobile Revolution: Maximizing Your Website's Potential