In our weekly “Genius Success Stories” series, we showcase clients that have used our program to positively impact their small businesses. Check back each week to see a new success story! We're here with another COVID survival story for you this week. Centered Stillness Acupuncture and Massage Therapy, a massage therapist in Albany, NY, was hit hard by the pandemic back in the spring. Social-distancing mandates, combined with the general public's reluctance to be in close personal … [Read more...] about Genius Success Stories, Vol. 5: Customer Trust Nurtures a COVID Comeback
Do you have a Google Maps listing for your local business? When was the last time you checked it? Google Maps listings are under constant threat of being altered without the manager's knowledge or consent. In this blog post, we'll examine what's behind this chronic problem, how it can impact you, and what you can do to protect yourself. Let's jump in, shall we? Anyone Can Edit Your Google Maps Listing First things first: How can your listing be changed without your say-so? It's … [Read more...] about Are You Aware of This Threat to Your Google Maps Listing?
Feeling a bit wary about allowing us to manage your Google Maps listing? We understand the hesitation. In this industry, it's hard to know who you can trust. But what if we told you that your Google Maps listing is heavily affected by your website ranking? While there are certainly other factors at play, having your website and Google Maps listing work together is an essential part of getting your business to the top of local search results. So if we're handling one, we should also be handling … [Read more...] about One Easy Way to Boost Your Google Maps Listing in Local Searches
If you're a savvy business owner with a Google Places listing and some form of an online advertising campaign, then you should be constantly aware of how your efforts are holding up in order to ensure . However, as you're probably starting to realize, trying to keep your online advertising efforts on track is practically a full-time job all on its own. Whether you're contending with the powers-that-be at Google or trying to grasp exactly how valuable your advertising campaign is, it takes a … [Read more...] about Are You Spending Too Much Time Keeping Track of Your Online Presence?
The New Google In a past blog post, we looked the different parts of Google: maps, organics, and sponsored (pay per click). But since then, Google has changed its look—and its game. Now, when you search for a local company or service, the results display as a combination of the maps and organics, with a small map off to the right side that covers the sponsored results as you scroll down. Here’s a short-and-sweet look at how things have changed: the new search results page is on the left, the old … [Read more...] about Online Advertising and the New Google