Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren't telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on Google and the rest of the web requires time, effort, and patience. Anyone who promises you instant results is just trying to sell you snake oil. Keep reading to find out why SEO takes time, contrary … [Read more...] about SEO: Start From the Bottom, Climb Your Way to the Top
Take a Behind-the-Scenes Look at Prospect Genius
When you hear us talk about SEO and lead generation, do you feel like Charlie Brown listening to his teacher go, "Wah wah-wah wah wah"? If you're not someone who specializes in online advertising, it's perfectly understandable to feel confused—and, frankly, a little bored—about what it is we do. However, it's important to know a little bit about what goes on behind the scenes so you can appreciate exactly how our services are benefiting your web presence. Here's what you need to know. We Amplify … [Read more...] about Take a Behind-the-Scenes Look at Prospect Genius
"Local Search Puzzle" Pieced Together in One Simple Image
Having trouble understanding exactly what goes into your site's local search rankings, no matter how many times your account manager attempts to demystify it? This should help. Linda Buquet, a local search specialist and community leader of Local Search Forum, recently posted this illustration that simplifies the "puzzle" of local search. As the image shows, the four main components of local search are: Google (reviews and Google+) On-page SEO Citations Backlinks and social signals Let's … [Read more...] about "Local Search Puzzle" Pieced Together in One Simple Image
Common Ways Businesses Sabotage Their Own Advertising
Way back in September, we discussed how you can figure out which form of online advertising best meets your company's needs. Then, in October, we reviewed the traits you'll want to look for in a provider. Now that you've found the right program and the perfect provider for the job, a successful advertising campaign is yours to lose. Here are the ways many business owners wind up unintentionally sabotaging their own online advertising campaigns. How to Ruin SEO Hire more than one advertising … [Read more...] about Common Ways Businesses Sabotage Their Own Advertising