Does SEO really take as long as all the marketing specialists say? A good number of people are out there promising much faster results, so there must be a loophole the marketers aren’t telling you, right? We wish we had better news for you. However, the reality is that achieving a strong presence on Google […]
When you hear us talk about SEO and lead generation, do you feel like Charlie Brown listening to his teacher go, “Wah wah-wah wah wah”? If you’re not someone who specializes in online advertising, it’s perfectly understandable to feel confused—and, frankly, a little bored—about what it is we do. However, it’s important to know a little […]
Having trouble understanding exactly what goes into your site’s local search rankings, no matter how many times your account manager attempts to demystify it? This should help. Linda Buquet, a local search specialist and community leader of Local Search Forum, recently posted this illustration that simplifies the “puzzle” of local search. As the image shows, the four main […]
Way back in September, we discussed how you can figure out which form of online advertising best meets your company’s needs. Then, in October, we reviewed the traits you’ll want to look for in a provider. Now that you’ve found the right program and the perfect provider for the job, a successful advertising campaign is yours to lose. […]